Marketing Webinar!

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A couple of weeks ago I gave a webinar entitled “The role of marketing and flagship species in mainstreaming biodiversity” at the invitation of the “Bird Education Alliance for Conservation“, a coalition of educators representing universities, bird observatories, local, state, and federal agencies, and environmental education and conservation groups. In this webinar I focused on some … [Read more…]

Can ‘humanizing’ animals help conserve them?


Dumbo the lovable elephant, Baloo the easy-going bear or Timon the wisecracking meerkat – attributing human features and traits to fictional animals is not new. But can it help in the conservation of real species? In this article, me and other researchers share our views on the use of anthropomorphism in conservation. Read it here!