Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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Conservation Marketing gets on the radio!

18/10/2016

As a result of the IUCN Award I received last September, I was invited to talk at the Portuguese Radio Show “Cientifica Mente”, one of the few shows in Portuguese radio fully devoted to science and which has through the years featured some of the top Portuguese minds working around the science and the environment.

It was truly a pleasure to have the chance to talk to the Ana Paula Gomes, the host, about my work, the potential of marketing to help conserve biodiversity and the challenges facing science in Portugal. Hear it all here (in Portuguese)

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Posted in: In the popular press Tagged: behaviour change, Biodiversity, Cientifica Mente, Conservation, conservation marketing, Diogo Verissimo, Portugal, Radio, RDP Africa
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