Diogo Veríssimo

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5 Questions About Social Marketing in HuffPost

30/01/2016

Today the Huffington Post published in one of its blogs an interview with me on how social marketing can help the environment. Read it all here!

Social marketing campaigns aim to influence the behavior of a target group in a way that benefits both the individual and society. This field has seen increasing efforts by conservationists seeking to address key threats to nature. However, there are many challenges to the successful application of social marketing and these campaigns can raise ethical issues.

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Posted in: In the popular press Tagged: behaviour change, Blog, Conservation, Diogo Verissimo, huffington post, Social Marketing, tim ward
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