Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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Publications

Effectiveness of Value-Framing and Message Valence on Audience Engagement

07/11/2023

LINK: https://gep.psychopen.eu/index.php/gep/article/view/11181 Changing public behaviour is an essential step for successful conservation, and can be achieved through effective use of message framing. However, its use in the conservation sector is not well-studied. We first performed a content analysis to assess what types of framing styles environmental non-governmental organisations (ENGOs) often employ for their social media … [Read more…]

Posted in: Publications Tagged: behaviour change, communication, Conservation, Facebook, Marketing, message framing, social media

Using SMS surveys to understand songbird ownership and shark consumption in Indonesia

06/11/2023

The unsustainable use of wildlife increases the risk of species extinction. In biodiversity-rich Indonesia, information on the scale of wildlife use is limited and requires further study. To address this, we explored the potential of text messaging (short message service; SMS) surveys to investigate levels and spatial patterns of domestic wildlife use, using songbird keeping … [Read more…]

Posted in: Publications Tagged: behaviour change, Conservation, consumer research, shark, song bird

Unveiling the Power of Flagship Individuals in Conservation: Fostering Empathy and Action

13/10/2023

Conservation efforts have long relied on flagship species to rally support and drive meaningful change. However, recent studies have shed light on the profound impact of individual organisms in this narrative. These extraordinary beings, with their unique traits and compelling life stories, have emerged as powerful catalysts in inspiring empathy and spurring action within the … [Read more…]

Posted in: Publications Tagged: Biodiversity, Conservation, Diogo Verissimo, flagship, individual, Social Marketing

Breaking Barriers: Empowering Non-Native English Speakers in Science

01/08/2023

Breaking down language barriers is crucial for harnessing the full potential of non-native English speakers in the field of science. Unfortunately, the dominance of English as the universal language of science presents a significant challenge. Surprisingly, very few studies have explored how language barriers affect the career advancement of non-native English-speaking researchers.To address this gap, … [Read more…]

Posted in: Publications Tagged: Barrier, communication, english, Native speaker, science

Ethics in behavioral science

02/06/2023

I am proud of having been part of the working group that put together the Social Marketing Statement of Ethics, which lays out key principles to be observed in the design of behaviour change. This has now been approved by the International Social Marketing Association and its regional affiliates given this document global klout in … [Read more…]

Posted in: Publications Tagged: behaviour change, Biodiversity, Conservation, Environment, Ethics, iSMA, Social Marketing

JUST OUT: IUCN’s guidelines on human-wildlife conflict

16/04/2023

The first edition of the IUCN’s Guidelines on human-wildlife conflict and coexistence have just been released! This is a labour of love that has taken a team of 40-odd authors several years to put together. I was proud to lead the chapter on behaviour change and co-author the one focused on impact evaluation. Have a … [Read more…]

Posted in: Publications Tagged: behaviour change, Biodiversity, Diogo Verissimo, guidelines, IUCN, Social Marketing

How good are we at changing behaviour for nature? 300,000 papers later here is what we found

18/10/2022

I recently wrote a short summary of a review we published recently (more on that soon) for the excellent blog Please keep to the path! See below.. In a nutshell: When it comes to looking at changing actual behaviour to conserve the environment the evidence base is limited as most studies do not measure actual … [Read more…]

Posted in: Publications Tagged: behaviour, behaviour change, Conservation, Diogo Verissimo, Environment, green, research, review, systematic

Enforcement: is more always better?

17/03/2022

Malta is renowned as a “blackspot” for illegal bird hunting. This article describes Malta’s current enforcement efforts which, assisted by the Army, and surveillance technology such as drones, and have likely led to a reduction in crime. However, this article also describes how current conservation policies are being counterproductive. They are fostering a culture of … [Read more…]

Posted in: Publications Tagged: Biodiversity, Bird, Conservation, Hunting, Malta, Mediterranean, science, widllife

The second extinction of forgotten species

17/02/2022

We often think of extinction as happening out there, in far away wild places, but it also takes place right inside our minds, in our everyday conversations and on social media. Beyond biological extinction, which takes place when the last animal or plant of its kind dies, species can live on in our collective memory, … [Read more…]

Posted in: In the popular press, Publications Tagged: Biodiversity, Conservation, Diogo Verissimo, dodo, Extinction, Societal Extinction

Book Review for Con Bio

02/02/2022

I recently wrote a book review for the journal Conservation Biology, focused on the two books below: The Wicked Problem of Forest Policy: A Multidisciplinary Approach to Sustainability in Forest Landscapes. Nikolakis W., and J. L. Innes, editors. 2020. Cambridge University Press, Cambridge, U.K. x + 400 pp. ISBN 978-1-108-47140-4. Sustainable Governance of Wildlife and Community Based … [Read more…]

Posted in: Publications Tagged: Biodiversity, book, book review, Conservation, conservation biology, sustainable use
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