Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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Publications

Understanding the public debate about trophy hunting in China as a rural development mechanism

29/09/2020

This NEW paper in Animal Conservation looks at the trade-offs made by people in China across rural and urban areas when it comes to the use of trophy hunting. Download it here! The use of trophy hunting as a wildlife management option has been a highly controversial topic, especially in southern Africa, but trophy hunting … [Read more…]

Posted in: Publications Tagged: china, choice experiment, Hunting, research, trophy

Ethical Publishing in Biodiversity Conservation Science

07/07/2020

For many researchers, particularly in academia, publishing in peer-reviewed journals is a necessity, with major implications for their career progression. Yet, it is increasingly recognised that the current scientific publishing model is not fair and equitable, which can have severe consequences for the way science is accessed and used in nature conservation. We evaluated the … [Read more…]

Posted in: Publications Tagged: Conservation, Conservation and Society, Criteria, Ecology, Ethics, Fair Open Access, Journal, Model, Open Access, Publication

Demarketing sea turtle meat and eggs

11/02/2020

We recently published a paper on the effective use of consumer research methods to inform demand management interventions, based on work carried out in São Tomé and Principe regarding sea turtle meat and eggs. The full text can be found here, but we have a variety of other formats we are using to disseminate our … [Read more…]

Posted in: Publications Tagged: Africa, conservation science and practice, consumer behaviour, demand reduction, demarketing, Open Access, São Tomé, São Tomé and Príncipe, Social Marketing, survey, widllife trade

Ethical considerations when conservation research involves people

28/01/2020

I was lucky to be involved in a paper was published last week around the ethical challenges of doing social science in a biodiversity conservation context. It was great to have a space for early career researchers to reflect on this much neglected issue. Abstract below. Full text HERE! Social science is becoming increasingly important … [Read more…]

Posted in: Publications Tagged: article, Biodiversity, Conservation, conservation biology, Environment, Ethics, IRB, Peer-review, social science

2019 in review(s)

03/01/2020

It’s been a while since my last post. And that is because I became a dad last August! These last months have been a wonderful whirlwind of smiles, diapers and sleepless nights and I can’t wait to see what comes next! Looking back at 2019 there are two reviews published in 2019 I would like … [Read more…]

Posted in: Publications Tagged: Animal, behaviour change, images, impact, photo, review, Wildlife, Wildlife Trade

Finding Dory did not increase demand for pet fish despite viral media stories

15/08/2019

Diogo Veríssimo, University of Oxford If a piece of information is repeated often enough, it will eventually be believed, even if there is no evidence for it. One example of this features the friendly clownfish Nemo and his side-kick Dory, a blue tang fish, who you may know from the animated blockbusters Finding Nemo and … [Read more…]

Posted in: In the popular press, Publications Tagged: Blockbuster, Counterfactual, Finding Dory, Finding Nemo, Movies, pet, Wildlife Trade

Characterizing efforts to reduce consumer demand for wildlife products

02/10/2018

EXTRA! EXTRA! Just out in the journal Conservation Biology is a review of of demand reduction interventions for wildlife trade products. My co-author Anita Wan and I reviewed more than 200 campaigns and look at they were distributed through time, space and in terms of biological groups (see below). We also looked at what information … [Read more…]

Posted in: Publications Tagged: behaviour change, Biodiversity, campaign, Conservation, conservation biology, conservation marketing, demand reduction, Education, Nature, Outreach, review, widlife, widllife trade

Evaluating impact the qualitative way

19/09/2018

Recently I had a paper out in Conservation Biology (led by Gabby Salazar) that focused on a qualitative method to evaluate the long term contribution impact of a social marketing intervention. Gabby used General Elimination Methodology, a theory driven qualitative evaluation method, to assess the long-term impacts of a social marketing campaign on human behavior … [Read more…]

Posted in: Publications Tagged: behaviour change, Biodiversity, Bonaire, Conservation, conservation biology, Impact Evaluation, Long term, Lora, Parrot, Pride, qualitative, Rare, Social Marketing, theory, theory of change

When donors are distracted, flagships matter (a lot) less

05/02/2018

NEW RESEARCH! Non-governmental organisations (NGOs) play a key role in biodiversity conservation. The majority of these organisations rely on public donations to fund their activities, and therefore fundraising success is a determinant of conservation outcomes. In spite of this integral relationship, the key principals for fundraising success in conservation are still guided by expert opinion … [Read more…]

Posted in: Publications Tagged: AGS, Australia, Australian Geographic Society, Biodiversity, Conservation, Diogo Verissimo, donation, Donor, Flagship species, Fundraising, Marketing, NGO, non-governmental organization, Plos One

Bushmeat, Radio and Evaluation

24/01/2018

Fresh of press is a new article in the journal Animal Conservation (FULL TEXT HERE). In it we describe an intervention to reduce demand for bushmeat in northern Tanzania. The intervention was centered around the 1-h radio show My Wildlife – My Community which included 15-min episodes of the radio drama Temboni, designed by PCI … [Read more…]

Posted in: Publications Tagged: Africa, Animal Conservation, behaviour change, Biodiversity, bushmeat, Conservation, Diogo Verissimo, Education entertainment, Impact Evaluation, Marketing, PCI MEdia Impact, Social Marketing, Tanzania
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