Marketing Webinar!

A couple of weeks ago I gave a webinar entitled “The role of marketing and flagship species in mainstreaming biodiversity” at the invitation of the “Bird Education Alliance for Conservation“, a coalition of educators representing universities, bird observatories, local, state, and federal agencies, and environmental education and conservation groups. In this webinar I focused on some … [Read more…]

Taking marketing for a spin

  Last week I was at Lisbon’s Institute of Psychological, Social and Life Sciences (ISPA) to talk about the importance of marketing in conserving biodiversity. The talk was part of the seminar series for the new MSc course in Marine Conservation Biology. It was a great experience and a good chance to see my friend Ana Rita … [Read more…]