Selected Publications

Work Experience

  • 2020-Present Director for Conservation Marketing and Storytelling, On the Edge Conservation
  • 2017-Present Postdoctoral Fellow, Institute for Conservation Research, San Diego Zoo Global
  • 2017/19 Oxford Martin Fellow, Oxford Martin Programme for the Illegal Willfide Trade, University of Oxford
  • 2014/17 David H. Smith Conservation Research Fellow: Using social return on investment to evaluate and improve conservation outreach, Rare and Johns Hopkins University
  • 2008/09 Project Manager, Playa Norte Marine Turtle Conservation & Monitoring Programme, Costa Rica
  • 2001/06 Environmental Educator, Lisbon Zoo, Portugal


  • 2017 Early Career Conservationist Award, Society for Conservation Biology (SCB), “for extraordinary contributions in the development and use of marketing practices and techniques that support the delivery of high-impact conservation”
  • 2016 Young Professional Award, Commission for Education & Communication of the International Union for the Conservation of Nature (IUCN) – outstanding contribution to raising awareness about conservation and igniting support for conservation action
  • 2015 Durrell Trust for Conservation Biology Prize, Durrell Institute of Conservation and Ecology, university of Kent (DICE) – most outstanding research thesis produced in the previous year
  • 2012 International Union for the Conservation of Nature (IUCN)/ Thomson Reuters Media Award – to honor exceptional environmental journalism
  • 2008 Best Presentation, XII Meso American Congress of Biology and Conservation


  •  2009/13 PhD, Biodiversity Management, Durrell Institute of Conservation and Ecology (DICE), University of Kent, UK
  • 2006/07 MSc, Conservation Biology, Durrell Institute of Conservation and Ecology (DICE), University of Kent, UK.
  • 2003/06 BSc, Environmental Biology, Faculty of Sciences, Lisbon University, Portugal.

Major Grants & Fellowships

  • 2019 Writer, National Geographic: making the case for nature (USD 27 000)
    Wildverse: Measuring the impact of online gaming on proenvironmental behaviour
  • 2018 Co-Writer, Darwin Initiative (USD 350 000)
    Andean bears and people: coexistence through poverty reduction. PI: Alexandra Zimmermann
  • 2018 Co-Writer, Rufford Small Grant (USD 7 500)
    Implementing a national social marketing campaign to reduce the sea turtle trade in São Tomé and Principe PI: Sara Vieira
  • 2016 Co-Writer, Darwin Initiative (USD 295 000)
    Living with Tigers, PI: Alexandra Zimmermann
  • 2016 Co-Writer, Rufford Small Grant (USD 7 500)
    Mitigating the impact of sea turtle consumption in São Tomé PI: Sara Vieira
  • 2014 Co-Writer, Conservation Leadership Programme (USD 20 000)
    Towards Sustainable logging in São Tomé, PI: Ricardo Lima
  • 2014 Writer, David H. Smith Conservation Research Fellowship, Society for Conservation Biology (USD 150 000)
  • 2009 Writer, Doctoral Research Fellowship, Education Ministry of Portugal (USD 120 000)
  • 2008 Co-Writer, Conservation Leadership Programme (USD 17 000) Lesser Florican Community Leadership Programme, PI: Supriya Jhunjhunwala,

Leadership and Service

Professional societies and associations


  • Reviewer for:
    • Trends in Ecology and Evolution; Proceedings of the Royal Society B; Conservation Biology; Conservation Letters;  Biological Conservation; Animal Conservation; Social Marketing Quarterly, Biological Reviews, Journal of Social Marketing, Biodiversity and Conservation; Conservation and Society; People and Nature, AMBIO; Oryx; PLoS ONE; PeerJ; Global Conservation and Ecology; Endangered Species Research; Asian Journal of Conservation Biology; International Journal of Financial Studies; Landscape and Urban Planning
    • Peerage of Science
  • Guest Editor for:

Students Supervised/Co-supervised


  • 2019-Present Gabby Salazar, University of Florida
    Understanding the impact of images on the support for biodiversity conservation
  • 2018-Present Alegria Olmedo, University of Oxford
    Evaluating the Effective Use of Celebrities in Wildlife Demand Reduction
    Changing Perceptions of Pangolins in Vietnam
  • 2016-Present Hunter Doughty, University of Oxford
    Evidence-based behavioural intervention on saiga horn as a traditional medicine in Singapore
  • 2016-Present Laura Thomas-Walters, University of Kent
    Social Marketing and Behaviour Change for Demand Reduction in Wildlife Trade


  • 2018/19 Alejandra Diaz-Restrepo, University of Kent
    Testing branding techniques on species common names to improve their fundraising profile for conservation
  • 2017/18 Benoit Morkel, Imperial College
    Drivers of consumer behaviour and demand for ivory in Japan
  • 2017/18 Bertie Ferns, University of Kent
    Blackspot or blackwashing? Recent Developments of Avian Wildlife Crime in Malta
  • 2017/18 Laure Boissat, University of Oxford
    Nature Documentaries as Catalysts for Change: Mapping Out the ‘Blackfish Effect’
  • 2017/18 Matilda Dunn, Imperial College
    “The Blue Planet Effect”: Assessing the impact of the documentary series “Blue Planet 2” on behaviour change towards plastic
  • 2016/17 Alexandra Panagiotou, University of Exeter
    A global analysis of demand reduction approaches for sea turtle products
  • 2016/17 Gabby Salazar, Imperial College
    A qualitative impact evaluation of social marketing activities on the conservation of the Yellow-shouldered Amazon Parrot of Bonaire
  • 2014/15 Lizzie Duthie, Imperial College
    Celebrities in Conservation: Are they a hindrance or a help?
  • 2012/13 Rachel Shairp, DICE, University of Kent
    Understanding demand for wildmeat in Ho Chi Minh City, Vietnam
  • 2010/11 Yasuo Takahashi, DICE, University of Kent
    A Multi-stakeholder Approach to Flagship Species for the Conservation of Sacred Groves in the Western Ghats, India


  • 2017/18 Nicholas Lim, National University of Singapore
    Substitutability of Saiga Horn Cooling Water
  • 2013/14 Diane Megias, DICE, University of Kent
    Investigating the impact of Harry Potter films on the owl trade



  • 2018- Present Module Co-convenor, Wildlife trade
    MSc in Biodiversity, Conservation and Management, University of Oxford
  • 2015/18 Guest lecturer, Social Marketing and Conservation
    MPhill in Conservation Leadership, University of Cambridge
  • 2015/18 Guest lecturer, Behaviour change and impact evaluation
    MSc in Conservation Science, Imperial College
  • 2012 Module Convenor, Behaviour Change and Biodiversity
    MSc in Conservation Biology, Njala University, Sierra Leone


  • 2014 Associate Lecturer, modules “Topics in Conservation Biology” and “Business Principles in Conservation”
    Durrell Institute of Conservation and Ecology, University of Kent
  • 2009/13 Guest Lecturer, modules: “Animals and People”, “Principles and practice of Ecotourism”
    Durrell Institute of Conservation and Ecology, University of Kent