•  2009/13 PhD, Biodiversity Management, Durrell Institute of Conservation and Ecology (DICE), University of Kent, UK
  • 2006/07 MSc, Conservation Biology, Durrell Institute of Conservation and Ecology (DICE), University of Kent, UK.
  • 2003/06 BSc, Environmental Biology, Faculty of Sciences, Lisbon University, Portugal.

Selected Publications

Work Experience

  • 2015-Present Technical Advisor for Impact Evaluation and Social Marketing, Living with Tigers (Nepal), led Chester Zoo, UK
  • 2015-Present Co-Principal Investigator, Mitigating the impact of sea turtle consumption in São Tomé (São Tomé & Príncipe), led by Associação Tartarugas Marinhas
  • 2014/2017 David H. Smith Conservation Research Fellow, (USA), Using social return on investment to evaluate and improve conservation outreach, Rare / Johns Hopkins University, mentored by Prof. Paul Ferraro
  • 2013/15 Co-Principal Investigator, Bird hunting and conservation in Malta: an exploratory stakeholder analysis (Malta), led by University of Kent
  • 2014/15 Team member, Towards sustainable logging in São Tomé (São Tomé & Príncipe), led by University of Lisbon
  • 2008/09 Team member, Lesser Florican Community Leadership Programme (India), led by ARK Foundation
  • 2008/09 Project Manager, Playa Norte Marine Turtle Conservation & Monitoring Programme, Costa Rica
  • 2001/06 Environmental Educator, Lisbon Zoo, Portugal


  • 2017 Early Career Conservationist Award, Society for Conservation Biology (SCB), “for extraordinary contributions in the development and use of marketing practices and techniques that support the delivery of high-impact conservation”
  • 2016 Young Professional Award, Commission for Education & Communication of the International Union for the Conservation of Nature (IUCN) – outstanding contribution to raising awareness about conservation and igniting support for conservation action
  • 2015 Durrell Trust for Conservation Biology Prize, Durrell Institute of Conservation and Ecology, university of Kent (DICE) – most outstanding research thesis produced in the previous year
  • 2012 International Union for the Conservation of Nature (IUCN)/ Thomson Reuters Media Award – to honor exceptional environmental journalism
  • 2008 Best Presentation, XII Meso American Congress of Biology and Conservation

Reviewer for:

  • Trends in Ecology and Evolution; Proceedings of the Royal Society B; Conservation Biology; Conservation Letters;  Biological Conservation; Animal Conservation; Biological Reviews, Biodiversity and Conservation; Conservation and Society; Oryx; PLoS ONE; PeerJ; Global Conservation and Ecology; Endangered Species Research; AMBIO; Asian Journal of Conservation Biology; International Journal of Financial Studies; Landscape and Urban Planning;
  • Peerage of Science

Professional Service (current)

  • President, Conservation Marketing Working Group, Society for conservation Biology
  • Associate Editor, Asian Journal of Conservation Biology
  • Founding member of the European Social Marketing Association
  • Member of the IUCN Commission on Education and Communication
  • Member of the International Social Marketing Association
  • Founding member of the International League of Conservation Writers
  • Member of the IUCN Human-Wildlife Conflict Taskforce
  • Lifetime member of the Society for Conservation Biology

Students co-supervised

  • 2016-Present Laura Thomas-Walters, University of Kent,  UK, PhD thesis: Social Marketing and Behaviour Change for Demand Reduction in Wildlife Trade  (Co-supervisor)
  • 2016/17 Alexandra Panagiotou, University of Exeter, UK, MSc thesis: A global analysis of demand reduction approaches for sea turtle products (Co-supervisor)
  • 2016/17 Gabby Salazar, Imperial College, UK, MSc thesis: A qualitative impact evaluation of social marketing activities on the conservation of the Yellow-shouldered Amazon Parrot of Bonaire
  • 2014/15 Lizzie Duthie, Imperial College, MSc thesis: Celebrities in Conservation: Are they a hindrance or a help? (Co-supervisor)
  • 2013/14 Diane Megias, DICE, Kent, BSc thesis: Investigating the impact of Harry Potter films on the owl trade
  • 2012/13 Rachel Shairp, DICE, Kent, MSc thesis: Understanding demand for wildmeat in Ho Chi Minh City, Vietnam (Co-supervisor)
  • 2010/11 Yasuo Takahashi, DICE, Kent, MSc thesis: A Multi-stakeholder Approach to Flagship Species for the Conservation of Sacred Groves in the Western Ghats, India (Co-supervisor)

Teaching Experience

  • 2015/17 Guest lecturer, Social Marketing and Conservation, MPhill in Conservation Leadership University of Cambridge
  • 2014 Guest Lecturer, modules “Topics in Conservation Biology” and “Business Principles in Conservation”, Durrell Institute of Conservation and Ecology, University of Kent
  • 2012 Module Convenor for Behaviour Change module, Conservation Biology MSc, Njala University, Sierra Leone
  • 2009/13 Guest Lecturer, modules: “Animals and People”, “Principles and practice of Ecotourism”, Durrell Institute of Conservation and Ecology, University of Kent


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