Recently Emma Mckinley and I wrote a correspondence piece for the journal Oryx, celebrating the formation of the SCB Conservation Marketing Working Group and highlighting the potential of this new field to contribute to biodiversity conservation.
We were no doubt excited when we were told that we had received a reply, where the case against conservation was made. Emma and I used our right of reply to make a clear case for conservation marketing, by clearly defining the boundaries of the field and following the best available evidence. You can read the back and forth here.
I am also happy to report that the Commission for Education and Communications of the IUCN has picked up on the conversation and blogged about it!