In the last week or so I had to papers published on the use of conservation flagships. The first (see PDF here) dwells on the selection of conservation flagship species using bird conservation in Brazil. This was part of my PhD and hopes to connect some the dots in terms of building bridges between marketing theory and conservation science.
The second (see PDF here), who had Leo Douglas from the University of the West Indies has a lead author, is a review of conflict and conservation flagships. It lays out the different dimensions of conflict where conservation flagships are involved and looks at the theory behind the different symbolic uses of flagship species.