I was interviewed for the environmental website Mongabay.com on the potential for using marketing techniques to improve the way conservationists do outreach. In this piece I dwell on how marketing can offer a set of important tools to conservationists and on what can be improved in the way we do outreach (spoiler: there is LOTS)! You can read the full interview HERE!
This interviewed was part of the innovation in tropical forest conservation series and I am grateful to Mongabay for the opportunity!
