[About Me]

Projects

Click on the locations to open the projects list

Conserving the Sea Turtles of Playa Norte

completed

As Programme Manager, I led data collection and management, volunteer supervision, and community outreach efforts to support the monitoring of one of the world’s largest green turtle nesting populations. The project aimed to generate vital scientific data and foster local engagement in sea turtle conservation.

Toward Sustainable Logging in São Tomé

completed

The forests of São Tomé Island hold a remarkably high number of endemic species, many of which are threatened. Logging is regarded as a key threat to these unique ecosystems, but the extent of its impacts is poorly understood. This project improved our understanding of the logging sector by studying logging activities, by assessing timber availability and the impact of logging activities, and by interviewing loggers, timber traders and rural dwellers. This work was led by the Forestry Division of São Tomé and Príncipe

Reducing the demand for sea turtle meat and eggs in São Tomé

completed

I supported the design, implementation and evaluation of the social marketing campaign Tataluga Mem di Omali which aimed to reduce the demand for sea turtle meat and eggs in the island of São Tomé. This work is led by the NGO Projecto Tatô.

Decreasing threats to protected wildlife populations in Central Africa by reducing demand for bushmeat in large urban areas

completed

Across Central Africa, forest animals are being hunted at an alarming rate to satisfy the demands of large and growing urban centers. The harvesting of the meat of wild animals – “bushmeat” – places enormous pressure on the survival of many species. In this project, we aimed to reduce demand for bushmeat in large urban areas in Central Africa by understanding how the interplay of urban residents’ feelings, actions, and relationships, as well as socio-cultural norms, values, and economics, shape their decisions and behaviours. This program is led by WCS Congo.

Illegal pet trade in the Eastern Caribbean

completed

This project investigated the international pet trade in the Caribbean diamond tarantula (Tapinauchenius rasti), a species endemic to Saint Vincent and the Grenadines. Using the COM-B behavioral model, we assessed the motivations, opportunities, and capabilities driving trade, combining interviews across the supply chain with online market analysis. Our findings suggest that the species is primarily traded through captive breeding and is not currently at high risk from wild collection. The approach developed here offers a practical framework for evaluating trade risks to other invertebrates and informing more sustainable, equitable trade policies.

Living with Tigers: poverty reduction for human-wildlife coexistence

completed

Recovering tiger populations in Nepal are leading to increased human-wildlife conflict, undermining conservation efforts by threatening lives and livelihoods in poor communities. This project worked to address the underlying drivers of conflict through creating alternative livelihoods, conducting research on tigers and tiger conflict and developing a social marketing campaign to bring about human behaviour change.

Lesser Florican Community Leadership Programme

completed

This project explored the complex dynamics of bird hunting and conservation in Malta through an in-depth stakeholder analysis. By examining the perspectives, interests, and relationships among key groups—including hunters, conservationists, and policymakers—we identified barriers and opportunities for more constructive dialogue and effective conservation outcomes. The study aimed to inform future efforts to reduce conflict and build consensus around sustainable bird conservation.
This research was a partnership with the anthropologist Brian Campbell.

Bird hunting and conservation in Malta: an exploratory stakeholder analysis

completed

This project aimed to understand the institutional relationships of the different organizations involved in the management of hunting in Malta. This research was a partnership with the anthropologist Brian Campbell.

Vietnam

Evaluating the Effective Use of Celebrities in Wildlife Demand Reduction Changing Perceptions of Pangolins in Vietnam

completed

Celebrities are often used to influence the public demand for illegal wildlife products. However, there is limited evidence about how effective this is. This work will provide an evidence base on how best to use celebrities to deliver messages on the illegal wildlife trade, focusing on the consumption of pangolin products in Vietnam. This work is lead by Alegria Olmedo and is part of the Oxford Martin Programme for the Illegal Wildlife Trade

Japan

Saiga horn in Singapore and Japan

frozen

This project examined consumer demand for saiga antelope horn products in Singapore and Japan, with the aim of informing targeted behaviour change interventions. By investigating the cultural, social, and psychological drivers of saiga horn use, we developed evidence to support more effective demand reduction strategies. The work contributes to international efforts to protect the saiga from unsustainable trade.

Cambodia

Influencing consumers of bear bile to reduce threats to bears

completed

Cambodia is home to two bear species: the sun bear and the Asiatic black bear. Throughout their ranges, both species are in decline, largely due to habitat loss and poaching. Commercial trade in bears, their parts or derivatives is prohibited internationally and within Cambodia. Hunting is illegal but occurs for a number of reasons including pet trade, local consumption of meat, and sale of body parts such as paws, teeth and claws. A major factor contributing to poaching of bears is the use of bear gallbladder or bear bile in traditional medicine. Based on previously conducted consumer research, this project will develop a demand reduction campaign for bear bile and gallbladder using social marketing principles and tools. This work is lead by Free the Bears and San Diego Zoo.

Indonesia

Managing the demand for wild song birds in Indonesia

completed

This project works to understand the drivers of the songbirds trade at the national level in order to afterwards implement evidence based interventions to influence consumer demand in a way that mitigates the pressure felt by wild populations of songbirds. This work is led by WCS Indonesia.

Sumatra

Tackling the illegal wildlife trade in Muslim Communities in Sumatra

completed

The Rimbang Baling Wildlife Reserve is in the Central Sumatra Tiger Conservation Landscape, an area critical to long-term survival of Sumatran tigers. This project will work with 11 communities in the landscape to reduce poaching of tigers, and of other important species such as pangolins, primates and bears via a behaviour change intervention grounded in the tenets of Muslim faith. This work is lead by the Alliance for Religion and Conservation.

Singapore

Saiga horn in Singapore and Japan

frozen

This project examined consumer demand for saiga antelope horn products in Singapore and Japan, with the aim of informing targeted behaviour change interventions. By investigating the cultural, social, and psychological drivers of saiga horn use, we developed evidence to support more effective demand reduction strategies. The work contributes to international efforts to protect the saiga from unsustainable trade.

India

Lesser Florican Community Leadership Programme

completed

This project explored the complex dynamics of bird hunting and conservation in Malta through an in-depth stakeholder analysis. By examining the perspectives, interests, and relationships among key groups—including hunters, conservationists, and policymakers—we identified barriers and opportunities for more constructive dialogue and effective conservation outcomes. The study aimed to inform future efforts to reduce conflict and build consensus around sustainable bird conservation.
This research was a partnership with the anthropologist Brian Campbell.

Measuring the impact of the UNEP Tide Turners Challenge to reduce plastic pollution

active

This project evaluated the effectiveness of the UNEP Tide Turners Challenge, a global youth initiative aimed at reducing plastic pollution through education and behavior change. Using quasi-experimental approaches, we assessed shifts in knowledge, attitudes, and actions among participants. The goal was to generate evidence on what works in mobilizing young people for environmental action and inform the future design of global sustainability campaigns.

Nepal

Living with Tigers: poverty reduction for human-wildlife coexistence

completed

Recovering tiger populations in Nepal are leading to increased human-wildlife conflict, undermining conservation efforts by threatening lives and livelihoods in poor communities. This project worked to address the underlying drivers of conflict through creating alternative livelihoods, conducting research on tigers and tiger conflict and developing a social marketing campaign to bring about human behaviour change.

Estimating the population of Maire’s yew and engaging communities in conservation in Nepal

completed

Taxus are heavily exploited across the country, as its leaves are the raw material for the production of Taxol, used in the treatment of cancer. This project aims to address key questions about the conservation of Taxus mairei in Nepal and the sustainability of the Taxus harvest methods used by local communities, ensuring long term viability of the wild population of Taxus in Nepal. This project is lead by Reshu Bashyal, of Greenhood Nepal.

China

Influencing consumers of pangolin products in China

completed

This project aimed to reduce demand for pangolin products in Guangdong province, China, through developing and implementing an evidence-based social marketing strategy. The project will conduct in-depth research into specific triggers and drivers of consumption, and develop targeted behaviour change programmes – with stakeholder input – to address them. This work is lead by the Zoological Society of London.

Evaluating the impact of a behavioural intervention to reduce ivory purchases among Chinese tourists

active

In partnership with WWF offices in Germany, China, Thailand, and Vietnam, this project evaluated the impact of a behavioural intervention aimed at reducing ivory purchases by Chinese tourists traveling abroad. Using targeted messaging and behavioural science principles, we assessed changes in awareness, attitudes, and purchasing intentions. The results provide valuable insights for designing more effective demand reduction strategies across key consumer markets.

Bolivia

Understanding the Impact of the documentary Tigre Gente

active

This project evaluated the social and behavioral impact of Tigre Gente, a documentary highlighting jaguar trafficking in the Bolivian Amazon. Using mixed methods, we assessed how the film influenced audience awareness, emotions, and attitudes toward wildlife crime. The findings provide insights into the potential of storytelling and media to drive conservation engagement and support for anti-trafficking efforts.

Countering Jaguar Conflict and IWT in the Bolivian Amazon

active

In partnership with WWF-Bolivia, this project addressed human–jaguar conflict and the illegal trade in jaguar parts. We combined community engagement with behavioral insights to understand the drivers of conflict and poaching, and to co-develop strategies that promote coexistence and reduce demand. The work aimed to protect jaguar populations while supporting local livelihoods and fostering long-term conservation solutions.

Andean bears and people: coexistence through poverty reduction

completed

By linking poverty reduction, improved wellbeing and benefits from biodiversity conservation, this project works towards human-bear coexistence in the southern Bolivian Andes. It focusses on developing livelihoods and increasing benefits from the protection of the bears, alongside research towards a better and transferrable understanding of the ecological and social dynamics of human-wildlife conflicts. This project is lead by Ximena Velez-Liendo, of the Bolivian NGO PROMETA.

Costa Rica

Conserving the Sea Turtles of Playa Norte

completed

As Programme Manager, I led data collection and management, volunteer supervision, and community outreach efforts to support the monitoring of one of the world’s largest green turtle nesting populations. The project aimed to generate vital scientific data and foster local engagement in sea turtle conservation.

USA

[USA]

Understanding and improving sustainability of songbird keeping and trade in Guyanese diaspora communities in the USA

frozen

This project explored the cultural practice of songbird keeping and trade within Guyanese diaspora communities in the United States. Through community engagement and behavioral research, we examined the social, emotional, and economic factors driving demand for songbirds. The goal was to identify pathways for promoting more sustainable practices that respect cultural traditions while reducing pressure on wild bird populations.

Cabo Verde

Understanding and mapping the consumption of sea turtle eggs and meat

completed

In partnership with Projecto Biodiversidade, this project investigated the consumption of sea turtle eggs and meat in Cabo Verde. Through country wide questionnaire and interviews, we mapped where and why consumption occurs, providing critical insights into local drivers of demand. The findings aim to inform targeted conservation strategies and support efforts to reduce illegal harvesting through behaviour change and community-led action.

Exploring behavioural approaches to reduce seabird bycatch in Cabo Verde

active

In partnership with BirdLife International, this project examined how behavioural science can support the adoption of bycatch reduction measures in small-scale fisheries in Cabo Verde. Through interviews and stakeholder engagement, we explored the social, cultural, and psychological factors influencing fishers’ decisions. The goal was to identify opportunities for designing more effective, human-centred strategies to reduce seabird bycatch.

São Tomé & Príncipe

Toward Sustainable Logging in São Tomé

completed

The forests of São Tomé Island hold a remarkably high number of endemic species, many of which are threatened. Logging is regarded as a key threat to these unique ecosystems, but the extent of its impacts is poorly understood. This project improved our understanding of the logging sector by studying logging activities, by assessing timber availability and the impact of logging activities, and by interviewing loggers, timber traders and rural dwellers. This work was led by the Forestry Division of São Tomé and Príncipe

Reducing the demand for sea turtle meat and eggs in São Tomé

completed

I supported the design, implementation and evaluation of the social marketing campaign Tataluga Mem di Omali which aimed to reduce the demand for sea turtle meat and eggs in the island of São Tomé. This work is led by the NGO Projecto Tatô.

Saint Vincent and the Grenadines

Illegal pet trade in the Eastern Caribbean

completed

This project investigated the international pet trade in the Caribbean diamond tarantula (Tapinauchenius rasti), a species endemic to Saint Vincent and the Grenadines. Using the COM-B behavioral model, we assessed the motivations, opportunities, and capabilities driving trade, combining interviews across the supply chain with online market analysis. Our findings suggest that the species is primarily traded through captive breeding and is not currently at high risk from wild collection. The approach developed here offers a practical framework for evaluating trade risks to other invertebrates and informing more sustainable, equitable trade policies.

Trinidad and Tobago

Reducing demand for illegal wild animals in the pet trade

completed

The Nurturing Nature Trinidad and Tobago initiative brings together a coalition of NGOS seeking to promote the focuses on sustainable trade and enjoyment of wild animals as pets in Trinidad and Tobago.

Malta

Bird hunting and conservation in Malta: an exploratory stakeholder analysis

completed

This project aimed to understand the institutional relationships of the different organizations involved in the management of hunting in Malta. This research was a partnership with the anthropologist Brian Campbell.

Democratic Republic of Congo

Decreasing threats to protected wildlife populations in Central Africa by reducing demand for bushmeat in large urban areas

completed

Across Central Africa, forest animals are being hunted at an alarming rate to satisfy the demands of large and growing urban centers. The harvesting of the meat of wild animals – “bushmeat” – places enormous pressure on the survival of many species. In this project, we aimed to reduce demand for bushmeat in large urban areas in Central Africa by understanding how the interplay of urban residents’ feelings, actions, and relationships, as well as socio-cultural norms, values, and economics, shape their decisions and behaviours. This program is led by WCS Congo.

Understanding the impact of a social marketing campaign to reduce the demand for bushmeat in Kinshasa, DRC

completed

Urban demand for bushmeat poses a significant threat to wildlife in Central Africa. The Yoka Pimbo (“Listen Carefully”) campaign, developed by the Wildlife Conservation Society in the Republic of Congo, aimed to reduce bushmeat consumption through targeted behavior change messaging. This evaluation assessed the campaign’s impact on knowledge, attitudes, and self-reported behaviors related to bushmeat in Kinshasa.

South Africa

Research insights to promote the use of synthetic leopard skins as substitutes

active

In collaboration with Panthera, this project used behavioural research to support the adoption of high-quality synthetic leopard skins as alternatives to real pelts traditionally worn during cultural ceremonies in southern Africa. By understanding the values and motivations of key groups, we developed insights to guide more effective outreach and encourage conservation-friendly practices without undermining cultural identity.

 

Zambia

Research insights to promote the use of synthetic leopard skins as substitutes

active

In collaboration with Panthera, this project used behavioural research to support the adoption of high-quality synthetic leopard skins as alternatives to real pelts traditionally worn during cultural ceremonies in southern Africa. By understanding the values and motivations of key groups, we developed insights to guide more effective outreach and encourage conservation-friendly practices without undermining cultural identity.

 

Designing and evaluating an intervention to reduce demand for pangolin parts

active

This project focused on designing and evaluating a behavior change intervention to reduce consumer demand for pangolin parts, a major driver of illegal wildlife trade. Grounded in behavioral science, the intervention was tailored to key consumer segments and tested for effectiveness in shifting attitudes and intentions. The goal was to inform evidence-based strategies that reduce pressure on wild pangolin populations while supporting enforcement and policy efforts.

Online

Wildverse: Measuring the impact of online gaming on proenvironmental behaviour

completed

Mobile games enjoy immense worldwide popularity, tapping into an audience not normally reached through conventional channels. Despite this potential gaming has received limited attention in the conservation sector. Wildeverse is a digital mobile game that seeks to generate support for ape conservation from digitally savvy, urban populations. This project aims to assess the effectiveness of Wildeverse in promoting individual pro-conservation behaviours.