Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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Animal Conservation

Costing the Earth Podcast – Talking about the illegal wildlife trade

31/10/2018

I was lucky to be part of the last episode of the latest episode of the BBC’s Podcast “Costing the Earth“, which is dedicated to the impact of Chinese Traditional Medicine on Wildlife Trade.  I talked about the potential impacts of the expansion of the use of Traditional Chinese Medicine around the world and the … [Read more…]

Posted in: In the popular press Tagged: Animal Conservation, behaviour change, Biodiversity, china, Conservation, Diogo Verissimo, illegal, pangolin, Saiga, species, traditional chinese medicine, Wildlife Trade

Bushmeat, Radio and Evaluation

24/01/2018

Fresh of press is a new article in the journal Animal Conservation (FULL TEXT HERE). In it we describe an intervention to reduce demand for bushmeat in northern Tanzania. The intervention was centered around the 1-h radio show My Wildlife – My Community which included 15-min episodes of the radio drama Temboni, designed by PCI … [Read more…]

Posted in: Publications Tagged: Africa, Animal Conservation, behaviour change, Biodiversity, bushmeat, Conservation, Diogo Verissimo, Education entertainment, Impact Evaluation, Marketing, PCI MEdia Impact, Social Marketing, Tanzania

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