Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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article

Ethical considerations when conservation research involves people

28/01/2020

I was lucky to be involved in a paper was published last week around the ethical challenges of doing social science in a biodiversity conservation context. It was great to have a space for early career researchers to reflect on this much neglected issue. Abstract below. Full text HERE! Social science is becoming increasingly important … [Read more…]

Posted in: Publications Tagged: article, Biodiversity, Conservation, conservation biology, Environment, Ethics, IRB, Peer-review, social science

Why we need conservation marketing

22/10/2015

Fresh off the press is the latest paper on conservation marketing: Competitive outreach in the 21st century: Why we need conservation marketing. This is an output from the last International Marine Conservation Congress (IMCC), which took place in Glasgow, Scotland. This was also where the Conservation Marketing Working Group of the Society for Conservation Biology … [Read more…]

Posted in: Conference, Publications Tagged: article, behaviour change, Biodiversity, Conservation, marine, Marketing, Ocean and Coastal Management, paper, Social Marketing

Study uncovers “cinderella species”for promoting conservation

12/04/2012

Images of tigers and elephants are among the most common threatened mammals used by conservation organisations as ‘flagships’ to promote fundraising – but new research led by the University suggests that other threatened ‘Cinderella species’ could prove equally effective. At the moment, only 80 flagship species are used by these NGOs, and more than 60% … [Read more…]

Posted in: Publications Tagged: article, Biodiversity, Cinderella species, Conservation flagships, Conservation Letters, DICE, Diogo Verissimo, Flagship species, Marketing, Publication

New contributions to the herpetology of Northwest Brazil

16/02/2012

Two articles on different aspects of the herpetology of the Brazilian Northwest came out in the latest issue of Check List: Freitas, M.A.; D. Veríssimo; V. Uhlig. (2012) Squamate Reptiles of the central Chapada Diamantina, with a focus on the municipality of Mucugê, state of Bahia, Brazil. Check List 8(1):16-22 Freitas, M.A.; D.P.F. França; D. … [Read more…]

Posted in: Publications Tagged: article, Bahia, Chapada Diamantina, Check List, Diogo Verissimo, Drymoluber brazili, Herpetology, Mucugê, Pauí, Reptiles, Species list

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