behaviour change

WEBINAR “To Target Everyone Is to Target No One”: What Social Marketing Can Offer Conservation and Management

Yesterday I gave a webinar on some of the ways social marketing can help conservationists. Conservation and management efforts can benefit from marketing because effective conservation and management are also about getting people – resource users, resource managers, consumers, local citizens, politicians, etc. – to change their behavior. I was thrilled that almost 220 people … [Read more…]

5 Questions About Social Marketing in HuffPost

Today the Huffington Post published in one of its blogs an interview with me on how social marketing can help the environment. Read it all here! Social marketing campaigns aim to influence the behavior of a target group in a way that benefits both the individual and society. This field has seen increasing efforts by … [Read more…]

Creating a Conservation Marketing Community

After much work the Society for Conservation Biology (SCB) has a new working group: the Conservation Marketing and Engagement Working Group! I am excited to co-chair this new community of practice and loot forward to have as broad involvement as possible from both within and outside the SCB. For those who are SCB members people … [Read more…]

Why we need conservation marketing

Fresh off the press is the latest paper on conservation marketing: Competitive outreach in the 21st century: Why we need conservation marketing. This is an output from the last International Marine Conservation Congress (IMCC), which took place in Glasgow, Scotland. This was also where the Conservation Marketing Working Group of the Society for Conservation Biology … [Read more…]

To reduce rhino poaching, take demand for horns seriously

Today my piece on the importance of demand reduction was published in the conversation.com! Read it below! Poaching rhinos for their horns is one of the most publicized conservation issues worldwide. From global trade bans and surveillance drones, to the involvement of celebrities such as British royal Prince Charles and NBA star Yao Ming, it … [Read more…]

Changing behaviour around biodiversity

I have recently edited a Special Issue on behaviour change and biodiversity conservation for the online open-access journal Conservation Evidence. This Special Issue showcases work carried out in three continents and on topics as varied as ecosystem services, tiger poaching or waste management. Find all the content here!