Just out in Biological Conservation! Check it out here Conservationists often complain that their study species are ignored by donors. However, marketing theory could help understand and increase the profile and fundraising potential of these neglected species. We used linear regression with multimodel inference to analyse data on online behaviour from the websites of the … [Read more…]
A new paper lead by Amy Hinsley and co-authored by me and David Roberts talks about how rarity is a key driver of preference for those that are serious about their orchids. Orchids are one of the best-selling plants in the legal horticultural trade but are also traded illegally and make up 70% of all … [Read more…]
I have recently edited a Special Issue on behaviour change and biodiversity conservation for the online open-access journal Conservation Evidence. This Special Issue showcases work carried out in three continents and on topics as varied as ecosystem services, tiger poaching or waste management. Find all the content here!
In a newly published article in the peer-reviewed blog Biodiversity Science I argue for the need to include marketing principles in our strategy to preserve biodiversity and discuss some of the most important pitfalls of engaging with stakeholders outside the scientific community. Read it here!