Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

  • Ethical publishing in conservation
  • Outreach
  • Projects
  • In the media
  • Publications
  • CV
  • About me
  • Contact me

Biodiversity Science

Increased conservation marketing effort has major fundraising benefits for even the least popular species

21/05/2017

Just out in Biological Conservation! Check it out here Conservationists often complain that their study species are ignored by donors. However, marketing theory could help understand and increase the profile and fundraising potential of these neglected species. We used linear regression with multimodel inference to analyse data on online behaviour from the websites of the … [Read more…]

Posted in: Publications Tagged: behaviour change, Biodiversity, Biodiversity Science, Charismatic, Conservation, Donations, Donor, EDGE, Fundraising, Marketing, NGO, Online, species, Ugly, Unappealing, WWF, ZSL

What makes orchid buyers tick?

21/06/2015

A new paper lead by Amy Hinsley and co-authored by me and David Roberts talks about how rarity is a key driver of preference for those that are serious about their orchids.  Orchids are one of the best-selling plants in the legal horticultural trade but are also traded illegally and make up 70% of all … [Read more…]

Posted in: Publications Tagged: Asia, Biodiversity, Biodiversity Science, choice experiments, Conservation, demand, Diogo Verissimo, Marketing, Orchid, plant, trade, Wildlife

Changing behaviour around biodiversity

12/08/2013

I have recently edited a Special Issue on behaviour change and biodiversity conservation for the online open-access journal Conservation Evidence. This Special Issue showcases work carried out in three continents and on topics as varied as ecosystem services, tiger poaching or waste management. Find all the content here!

Posted in: Publications Tagged: behaviour change, Biodiversity, Biodiversity Science, Biological Conservation, Conservation, Conservation Evidence, Diogo Verissimo, Social Marketing, Special Issue

Selling biodiversity: why we need Marketing

01/02/2012

In a newly published article in the peer-reviewed blog Biodiversity Science I argue for the need to include marketing principles in our strategy to preserve biodiversity and discuss some of  the most important pitfalls of engaging with stakeholders outside the scientific community. Read it here!

Posted in: Publications Tagged: Biodiversity, Biodiversity Science, Blog, Conservation, Diogo Verissimo, Environment, Marketing, Social Marketing

Subscribe

Enter your email address to receive notifications of new posts

Join 125 other subscribers
Tweets by @verissimodiogo

Copyright © 2023 Diogo Veríssimo.

Me WordPress Theme by themehall.com