Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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Biodiversity

Unveiling the Power of Flagship Individuals in Conservation: Fostering Empathy and Action

13/10/2023

Conservation efforts have long relied on flagship species to rally support and drive meaningful change. However, recent studies have shed light on the profound impact of individual organisms in this narrative. These extraordinary beings, with their unique traits and compelling life stories, have emerged as powerful catalysts in inspiring empathy and spurring action within the … [Read more…]

Posted in: Publications Tagged: Biodiversity, Conservation, Diogo Verissimo, flagship, individual, Social Marketing

Are Draculas the Pandas of the Orchid World?

19/08/2023

Below a summary of a newly published article in Orchids! Orchids, often called the pandas of the plant world due to their captivating appeal, share a fame disparity similar to flagship animal species in conservation. While well-known orchids like Vanilla, Phalaenopsis, and Dendrobium attract attention, lesser-known species struggle for recognition, resembling the preference for charismatic … [Read more…]

Posted in: In the popular press Tagged: Biodiversity, Conservation, Dracula, Flagship species, Orchids

Ethics in behavioral science

02/06/2023

I am proud of having been part of the working group that put together the Social Marketing Statement of Ethics, which lays out key principles to be observed in the design of behaviour change. This has now been approved by the International Social Marketing Association and its regional affiliates given this document global klout in … [Read more…]

Posted in: Publications Tagged: behaviour change, Biodiversity, Conservation, Environment, Ethics, iSMA, Social Marketing

JUST OUT: IUCN’s guidelines on human-wildlife conflict

16/04/2023

The first edition of the IUCN’s Guidelines on human-wildlife conflict and coexistence have just been released! This is a labour of love that has taken a team of 40-odd authors several years to put together. I was proud to lead the chapter on behaviour change and co-author the one focused on impact evaluation. Have a … [Read more…]

Posted in: Publications Tagged: behaviour change, Biodiversity, Diogo Verissimo, guidelines, IUCN, Social Marketing

New video abstract!

23/03/2023

Here is the new video abstract for the paper: Conservation fundraising: Evidence from social media and traditional mail field experiments. We compared three types of message frames (simple, seed money, and ecological). We found that the seed money frame, which emphasizes the amount already donated, increased the number of donors, whereas the ecological frame, which … [Read more…]

Posted in: Uncategorized Tagged: Biodiversity, Conservation, Conservation Letters, Donations, paper, research

The Hunt for a Lost Bat

04/04/2022

Lost and Found Project was featured in the New Yorker! Following on from the rediscovered of the Hills’ horseshoe bat in Rwanda after many decades of no sightings.. A very cool story. Check out the full article here

Posted in: In the popular press Tagged: Biodiversity, Conservation, Lost & Found, rediscovery, species, storytelling

Enforcement: is more always better?

17/03/2022

Malta is renowned as a “blackspot” for illegal bird hunting. This article describes Malta’s current enforcement efforts which, assisted by the Army, and surveillance technology such as drones, and have likely led to a reduction in crime. However, this article also describes how current conservation policies are being counterproductive. They are fostering a culture of … [Read more…]

Posted in: Publications Tagged: Biodiversity, Bird, Conservation, Hunting, Malta, Mediterranean, science, widllife

The second extinction of forgotten species

17/02/2022

We often think of extinction as happening out there, in far away wild places, but it also takes place right inside our minds, in our everyday conversations and on social media. Beyond biological extinction, which takes place when the last animal or plant of its kind dies, species can live on in our collective memory, … [Read more…]

Posted in: In the popular press, Publications Tagged: Biodiversity, Conservation, Diogo Verissimo, dodo, Extinction, Societal Extinction

Book Review for Con Bio

02/02/2022

I recently wrote a book review for the journal Conservation Biology, focused on the two books below: The Wicked Problem of Forest Policy: A Multidisciplinary Approach to Sustainability in Forest Landscapes. Nikolakis W., and J. L. Innes, editors. 2020. Cambridge University Press, Cambridge, U.K. x + 400 pp. ISBN 978-1-108-47140-4. Sustainable Governance of Wildlife and Community Based … [Read more…]

Posted in: Publications Tagged: Biodiversity, book, book review, Conservation, conservation biology, sustainable use

Not a cookie-cutter approach: how the uses and trade of giraffe parts vary across Africa

07/07/2021

The giraffe is an icon of the African subcontinent, and yet, there are many gaps in knowledge about giraffes in the wild and how to best protect them. In the 21 countries where giraffe populations are found, their conservation status differs depending on the species, geography, and threats they face. Coupled with the threats of … [Read more…]

Posted in: In the popular press Tagged: Africa, Biodiversity, Conservation, giraffe, illegal, research, review, Wildlife Trade
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