This week I was in Tarija, south of Bolivia, leading a social marketing workshop to design an intervention to promote human-bear co-existence in this landscape. I have not had a lot of opportunities to work around social marketing in Latin America, which together with the fact that this is one of the first projects to … [Read more…]
NEW PAPER! Out in Animal Conservation and led by Piia Lundberg, this research looks into the drivers of online donations for species and ecosystem conservation in Finland. See the abstract below and get the PDF here: https://goo.gl/tN5TtS Abstract Environmental non‐governmental organizations (ENGOs) largely select flagship species for conservation marketing based on their aesthetic appeal. However, … [Read more…]
I was lucky to be part of the last episode of the latest episode of the BBC’s Podcast “Costing the Earth“, which is dedicated to the impact of Chinese Traditional Medicine on Wildlife Trade. I talked about the potential impacts of the expansion of the use of Traditional Chinese Medicine around the world and the … [Read more…]
EXTRA! EXTRA! Just out in the journal Conservation Biology is a review of of demand reduction interventions for wildlife trade products. My co-author Anita Wan and I reviewed more than 200 campaigns and look at they were distributed through time, space and in terms of biological groups (see below). We also looked at what information … [Read more…]
I had the change to talk to Mongabay.com about the importance of social science in conservation , and more specifically about the use of marketing techniques to influence human behaviours and achieve conservation goals. Have a listen below!
Recently I had a paper out in Conservation Biology (led by Gabby Salazar) that focused on a qualitative method to evaluate the long term contribution impact of a social marketing intervention. Gabby used General Elimination Methodology, a theory driven qualitative evaluation method, to assess the long-term impacts of a social marketing campaign on human behavior … [Read more…]
NEW RESEARCH! Non-governmental organisations (NGOs) play a key role in biodiversity conservation. The majority of these organisations rely on public donations to fund their activities, and therefore fundraising success is a determinant of conservation outcomes. In spite of this integral relationship, the key principals for fundraising success in conservation are still guided by expert opinion … [Read more…]
Fresh of press is a new article in the journal Animal Conservation (FULL TEXT HERE). In it we describe an intervention to reduce demand for bushmeat in northern Tanzania. The intervention was centered around the 1-h radio show My Wildlife – My Community which included 15-min episodes of the radio drama Temboni, designed by PCI … [Read more…]
For years there have been reports in the popular press of the impact of the Harry Potter phenomenon in the UK on the demand for owls as pets. This narrative became so popular that it led even JK Rowling to issue several statements on this issue asking fans to not keep owls as pets. But … [Read more…]
A first! For the first time one of my articles has been translated to Chinese! A few weeks ago I wrote a piece for The Conversation entitled “Will optimistic stories get people to care about nature?” where I argue that there is a lot to gain from not succumbing to the doom and gloom messages … [Read more…]