Biologist turned social marketer working to solve the human side of the biodiversity conservation equation.

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Biodiversity

Little known snake is already endangered

02/12/2012

The snake Bothrops muriciensis is a little known Brazilian viper that until recently was only known from the couple of records that were used to describe it. I paper I co-authored in the open-access North-Western Journal of Zoology presents six more records and looks at applying the IUCN Red List criteria to the species until now classified as Data Deficient. … [Read more…]

Posted in: Publications Tagged: Biodiversity, Bothrops muriciensis, Brazil, Diogo Verissimo, Natural History, North-western Journal of Zoology, Reptiles

Study uncovers “cinderella species”for promoting conservation

12/04/2012

Images of tigers and elephants are among the most common threatened mammals used by conservation organisations as ‘flagships’ to promote fundraising – but new research led by the University suggests that other threatened ‘Cinderella species’ could prove equally effective. At the moment, only 80 flagship species are used by these NGOs, and more than 60% … [Read more…]

Posted in: Publications Tagged: article, Biodiversity, Cinderella species, Conservation flagships, Conservation Letters, DICE, Diogo Verissimo, Flagship species, Marketing, Publication

Children’s Book is out!

23/02/2012

The Children’s book “Ten friends to remember” written as part of my interhsip with the Centre ofr Eco-cultural Studies in Sri Lanka is now available on Google Books and Mongabay.com . The book has ten stories, all illustrated by a local designer, each of which touches upon a conservation related subject, from human-elephant conflict to wildlife trade and … [Read more…]

Posted in: Publications Tagged: Biodiversity, Centre for Eco-cultural Studies, Children, Conservation, download, Education, english, Environmental Education, free, reading material, Sigiriya, Sri Lanka, Story Book

Selling biodiversity: why we need Marketing

01/02/2012

In a newly published article in the peer-reviewed blog Biodiversity Science I argue for the need to include marketing principles in our strategy to preserve biodiversity and discuss some of  the most important pitfalls of engaging with stakeholders outside the scientific community. Read it here!

Posted in: Publications Tagged: Biodiversity, Biodiversity Science, Blog, Conservation, Diogo Verissimo, Environment, Marketing, Social Marketing
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