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5 Questions About Social Marketing in HuffPost

30/01/2016

Today the Huffington Post published in one of its blogs an interview with me on how social marketing can help the environment. Read it all here! Social marketing campaigns aim to influence the behavior of a target group in a way that benefits both the individual and society. This field has seen increasing efforts by … [Read more…]

Selling biodiversity: why we need Marketing

01/02/2012

In a newly published article in the peer-reviewed blog Biodiversity Science I argue for the need to include marketing principles in our strategy to preserve biodiversity and discuss some of the most important pitfalls of engaging with stakeholders outside the scientific community. Read it here!

Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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