book

Why we need to care about null results

02/01/2018

Some stories are just too alluring not to be true. On of these self perpetuating narratives suggests Harry Potter, the boy wizard that keeps a snowy owl as a pet, was leading to an increase in demand for pet owls in the UK. Even J.K. Rowling, the creator of Harry Potter, released multiple statements asking … [Read more…]

Conservation beyond science: Scientists as storytellers

04/12/2014

Scientists love to talk to other scientists but while this is an importance part of the scientific process, the reluctance to engage with those outside scientific circles is a likely contributor to the growing distrust between scientists and the public. The project “BIOgraphies: The lives of those who study life”, in the original Portuguese “BIOgrafias: … [Read more…]

Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

book

Why we need to care about null results

Conservation beyond science: Scientists as storytellers