Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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campaign

Characterizing efforts to reduce consumer demand for wildlife products

02/10/2018

EXTRA! EXTRA! Just out in the journal Conservation Biology is a review of of demand reduction interventions for wildlife trade products. My co-author Anita Wan and I reviewed more than 200 campaigns and look at they were distributed through time, space and in terms of biological groups (see below). We also looked at what information … [Read more…]

Posted in: Publications Tagged: behaviour change, Biodiversity, campaign, Conservation, conservation biology, conservation marketing, demand reduction, Education, Nature, Outreach, review, widlife, widllife trade

Sea turtles of São Tomé: Selling what can’t be sold

20/03/2017

Today I bring you my latest blogpost on the National Geographic Voices blog! It talks about the work I have being doing with ATM, a Portuguese NGO dedicated to the conservation of marine turtles in Portuguese speaking countries.  We have been working on a social marketing campaign to reduce the demand for sea turtle meat … [Read more…]

Posted in: In the popular press Tagged: Africa, behaviour change, bushmeat, campaign, demand reduction, Marine turtle, São Tomé, São Tomé and Príncipe, Sea turtle, Social Marketing, widllife trade

How effective are campaigns to reduce demand for wildlife products

25/06/2015

Last week I presented at Towards a sustainable and legal wildlife trade: An international 2-day symposium, and event organized by the Durrell Institue of Conservation and Ecology and the International Trade Centre. My talk, entitled How effective are conservation interventions at managing demand for wildlife products? is now available online (from minute 25 onwards)  

Posted in: Conference Tagged: Biodiversity, campaign, consumer, demand reduction, Durrell Institute of Conservation and Ecology, effectiveness, impact, International Trade Centre, research, Symposium, Wildlife Trade

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