Celebrities

Celebrity Endorsement: A Strategic Tool for Conservation Behavior Change

As conservationists, we often grapple with how to effectively motivate people to adopt more environmentally friendly behaviors. Whether it’s reducing consumption of wildlife products, embracing sustainable lifestyles, or supporting conservation policies, changing human behavior is critical for achieving our goals. In our recent paper, “Designing celebrity-endorsed behavioral interventions in conservation,” published in Conservation Biology, my … [Read more…]

Celebrity Species Names Can Boost Public Interest

Just published in Conservation Biology a new study looking at whether species named after celebrities get more attention from the public. We examined species across different animal groups – including mammals, birds, fish, reptiles, amphibians, and invertebrates. Here is what we found. Overall, species named after celebrities were very likely to have more page views … [Read more…]

Do celebrity endorsements really help environmental campaigns? We found no evidence

Alegria Olmedo, University of Oxford; Dan Challender, University of Oxford, and Diogo Veríssimo, University of Oxford Arsenal footballer Hector Bellerin recently partnered with a reforestation charity and pledged to plant 3,000 trees every time his team won. This is just one example of the now widespread use of celebrities like him in environmental conservation marketing … [Read more…]