Celebrity Endorsement: A Strategic Tool for Conservation Behavior Change
As conservationists, we often grapple with how to effectively motivate people to adopt more environmentally friendly behaviors. Whether it’s reducing consumption of wildlife products, embracing sustainable lifestyles, or supporting conservation policies, changing human behavior is critical for achieving our goals. In our recent paper, “Designing celebrity-endorsed behavioral interventions in conservation,” published in Conservation Biology, my … [Read more…]