Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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Cinderella species

Study uncovers “cinderella species”for promoting conservation

12/04/2012

Images of tigers and elephants are among the most common threatened mammals used by conservation organisations as ‘flagships’ to promote fundraising – but new research led by the University suggests that other threatened ‘Cinderella species’ could prove equally effective. At the moment, only 80 flagship species are used by these NGOs, and more than 60% … [Read more…]

Posted in: Publications Tagged: article, Biodiversity, Cinderella species, Conservation flagships, Conservation Letters, DICE, Diogo Verissimo, Flagship species, Marketing, Publication

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