Effectiveness of Value-Framing and Message Valence on Audience Engagement
LINK: https://gep.psychopen.eu/index.php/gep/article/view/11181 Changing public behaviour is an essential step for successful conservation, and can be achieved through effective use of message framing. However, its use in the conservation sector is not well-studied. We first performed a content analysis to assess what types of framing styles environmental non-governmental organisations (ENGOs) often employ for their social media … [Read more…]