Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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Conservation flagships

The effect of knowledge, species aesthetic appeal, familiarity and conservation need on willingness to donate

09/01/2019

NEW PAPER! Out in Animal Conservation and led by Piia Lundberg, this research looks into the drivers of online donations for species and ecosystem conservation in Finland. See the abstract below and get the PDF here: https://goo.gl/tN5TtS Abstract Environmental non‐governmental organizations (ENGOs) largely select flagship species for conservation marketing based on their aesthetic appeal. However, … [Read more…]

Posted in: Uncategorized Tagged: Biodiversity, Conservation, Conservation flagships, contigent valuation, Donations, Finland, Flagship species, Online, species, Wildlife

Study uncovers “cinderella species”for promoting conservation

12/04/2012

Images of tigers and elephants are among the most common threatened mammals used by conservation organisations as ‘flagships’ to promote fundraising – but new research led by the University suggests that other threatened ‘Cinderella species’ could prove equally effective. At the moment, only 80 flagship species are used by these NGOs, and more than 60% … [Read more…]

Posted in: Publications Tagged: article, Biodiversity, Cinderella species, Conservation flagships, Conservation Letters, DICE, Diogo Verissimo, Flagship species, Marketing, Publication

Marine flagships: The case of the giant Squid

02/01/2012

I was the lead author on a correspondence piece entitled “Selecting marine invertebrate flagship species: Widening the net”, published in the lastest issue of Biological Conservation. This piece is a reflection on the selection of conservation flagship species for groups traditionally deemed less charismatic. Read it here! This correspondence piece was a reply to the … [Read more…]

Posted in: Publications Tagged: Biological Conservation, Conservation flagships, Diogo Verissimo, Environment, Flagship species, Giant squid, Guerra et al., Letter to the Editor, Marketing, Publication, Social Marketing

TBA Highlights Flagship research

02/01/2012

The last annual newsletter of the Tropical Biology Association highlights my research on conservation flagships under the section “working for biodiversity” which aims at showcasing the work conducted by TBA Alumni. Read it here!

Posted in: In the popular press Tagged: Conservation flagships, Diogo Verissimo, Flagship species, Newsletter, TBA, Tropical Biology Association

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