Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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Conservation Letters

Conservation Needs Diverse Values, Approaches, and Practitioners

24/12/2015

The latest issue of the journal  Conservation Letters includes a Viewpoint article co-authored by the 2013 and 2014 cohorts of Smith Fellows, the latter of which I am lucky enough to be part of. In this piece (read it here) we argue that the recent debate around what is conservation (and by consequence what is … [Read more…]

Posted in: Publications Tagged: Conservation, Conservation Letters, Diversity, Open Access, paper, Smith Fellows

Study uncovers “cinderella species”for promoting conservation

12/04/2012

Images of tigers and elephants are among the most common threatened mammals used by conservation organisations as ‘flagships’ to promote fundraising – but new research led by the University suggests that other threatened ‘Cinderella species’ could prove equally effective. At the moment, only 80 flagship species are used by these NGOs, and more than 60% … [Read more…]

Posted in: Publications Tagged: article, Biodiversity, Cinderella species, Conservation flagships, Conservation Letters, DICE, Diogo Verissimo, Flagship species, Marketing, Publication

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