Biologist turned social marketer working to solve the human side of the biodiversity conservation equation.

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Conservation

Children’s Book is out!

23/02/2012

The Children’s book “Ten friends to remember” written as part of my interhsip with the Centre ofr Eco-cultural Studies in Sri Lanka is now available on Google Books and Mongabay.com . The book has ten stories, all illustrated by a local designer, each of which touches upon a conservation related subject, from human-elephant conflict to wildlife trade and … [Read more…]

Posted in: Publications Tagged: Biodiversity, Centre for Eco-cultural Studies, Children, Conservation, download, Education, english, Environmental Education, free, reading material, Sigiriya, Sri Lanka, Story Book

Whaling: Quota trading won’t work

08/02/2012

In response to the editorial “Whales for sale” published in Nature, me and Kristian Metcalfe wrote a letter to the editor detailing why we believe the proposed trading quota scheme will not work. Access it here!

Posted in: Publications Tagged: Conservation, Diogo Verissimo, Japan, Journal, Letter to the Editor, marine, Nature, Quota, Sea Shepherd, Whale, Whaling

Selling biodiversity: why we need Marketing

01/02/2012

In a newly published article in the peer-reviewed blog Biodiversity Science I argue for the need to include marketing principles in our strategy to preserve biodiversity and discuss some of  the most important pitfalls of engaging with stakeholders outside the scientific community. Read it here!

Posted in: Publications Tagged: Biodiversity, Biodiversity Science, Blog, Conservation, Diogo Verissimo, Environment, Marketing, Social Marketing
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