Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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Looking at shark fin consumer preferences

25/01/2024

Dive into the world of shark fin consumption we uncover crucial insights in our latest study conducted in Singapore. Sharks, rays, and their cartilaginous relatives face significant threats globally, primarily due to overfishing driven by intricate market forces, including the demand for fins. Read it HERE Our study, centered around an online discrete choice experiment, … [Read more…]

Posted in: Publications Tagged: behaviour change, Biodiversity, Conservation, consumer, Diogo Verissimo, fin, Illegal wildlife trade, lab-grown, research, shark, Singapore, Social Marketing, species

PAWCAST! How can we use the power of persuasion to reduce the demand for tiger parts?

18/05/2022

I was one of the guests in the latest episode of the WildCats Conservation Alliance “Pawcast” focused on influencing consumer behaviour in the context of the illegal trade in tiger parts. It was great to have the chance to discuss some of the challenges around influencing behaviour.. Have a listen below!

Posted in: In the popular press Tagged: china, consumer, demand reduction, Diogo Verissimo, Illegal wildlife trade, pawcast, Podcast, tiger, WildCats Conservation Alliance

How can we stop people wanting to buy illegal wildlife products?

09/07/2020

Laura Thomas-Walters, University of Kent; Bob Smith, University of Kent, and Diogo Veríssimo, University of Oxford Conservationists have been working for decades to save species such as pangolins and rhinos from illegal hunting and trading. And, with fears that the coronavirus pandemic originated from the wildlife trade, there’s never been more pressure to find solutions. … [Read more…]

Posted in: In the popular press, Uncategorized Tagged: behaviour change, consumer, demand reduction, The Conversation, Wildlife Trade

Understanding Urban Demand for Wild Meat in Vietnam

23/01/2016

Just out in PLOS One, a paper (get it HERE!) I co-authored with colleagues at the University of Kent on the preferences of wild meat consumers in Vietnam. The country is a significant consumer of wildlife, particularly wild meat, in urban restaurant settings. To meet this demand, poaching of wildlife is widespread, threatening regional and … [Read more…]

Posted in: Publications Tagged: Asia, bear, bush meat, civet, cobra, consumer, demand, pangolin, paper, research, study, vietnam, wild meat

How effective are campaigns to reduce demand for wildlife products

25/06/2015

Last week I presented at Towards a sustainable and legal wildlife trade: An international 2-day symposium, and event organized by the Durrell Institue of Conservation and Ecology and the International Trade Centre. My talk, entitled How effective are conservation interventions at managing demand for wildlife products? is now available online (from minute 25 onwards)  

Posted in: Conference Tagged: Biodiversity, campaign, consumer, demand reduction, Durrell Institute of Conservation and Ecology, effectiveness, impact, International Trade Centre, research, Symposium, Wildlife Trade

Wildlife trade in Asia: start with the consumer

08/01/2013

In a recent Editorial I co-authored for the Asian Journal of Conservation Biology we touch on the issue of wildlife trade in Asia and discuss how the consumer must be the central part of our strategies to manage this trade that threatens many species worldwide . Read it here.      

Posted in: Publications Tagged: AJCB, Asia, Asian Journal Conservation Biology, Biodiversity, consumer, Diogo Verissimo, Editorial, Environment, Marketing, Social Marketing, Wildlife Trade

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