I was one of the guests in the latest episode of the WildCats Conservation Alliance “Pawcast” focused on influencing consumer behaviour in the context of the illegal trade in tiger parts. It was great to have the chance to discuss some of the challenges around influencing behaviour.. Have a listen below!
We often think of extinction as happening out there, in far away wild places, but it also takes place right inside our minds, in our everyday conversations and on social media. Beyond biological extinction, which takes place when the last animal or plant of its kind dies, species can live on in our collective memory, … [Read more…]
Last week I was featured on the “Rising with the Tide” podcast. It was a lot of fun talking about how marketing can be used to help keep our planet biodiverse, discuss the impacts of Harry Potter on the trade in owls and why pangolins make great vloggers. Have a listen below:
I was lucky to be part of the last episode of the latest episode of the BBC’s Podcast “Costing the Earth“, which is dedicated to the impact of Chinese Traditional Medicine on Wildlife Trade. I talked about the potential impacts of the expansion of the use of Traditional Chinese Medicine around the world and the … [Read more…]
I had the change to talk to Mongabay.com about the importance of social science in conservation , and more specifically about the use of marketing techniques to influence human behaviours and achieve conservation goals. Have a listen below!
NEW RESEARCH! Non-governmental organisations (NGOs) play a key role in biodiversity conservation. The majority of these organisations rely on public donations to fund their activities, and therefore fundraising success is a determinant of conservation outcomes. In spite of this integral relationship, the key principals for fundraising success in conservation are still guided by expert opinion … [Read more…]
Fresh of press is a new article in the journal Animal Conservation (FULL TEXT HERE). In it we describe an intervention to reduce demand for bushmeat in northern Tanzania. The intervention was centered around the 1-h radio show My Wildlife – My Community which included 15-min episodes of the radio drama Temboni, designed by PCI … [Read more…]
For years there have been reports in the popular press of the impact of the Harry Potter phenomenon in the UK on the demand for owls as pets. This narrative became so popular that it led even JK Rowling to issue several statements on this issue asking fans to not keep owls as pets. But … [Read more…]
A first! For the first time one of my articles has been translated to Chinese! A few weeks ago I wrote a piece for The Conversation entitled “Will optimistic stories get people to care about nature?” where I argue that there is a lot to gain from not succumbing to the doom and gloom messages … [Read more…]
The Earth is home to millions of species, but you wouldn’t know it from the media’s obsession with only a few dozen animals like tigers and gorillas. This narrow focus makes the most of popular fascination with large and cute creatures. Conservationists take advantage of these nonhuman celebrities to raise awareness about important issues and … [Read more…]