Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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Diogo Verissimo

Costing the Earth Podcast – Talking about the illegal wildlife trade

31/10/2018

I was lucky to be part of the last episode of the latest episode of the BBC’s Podcast “Costing the Earth“, which is dedicated to the impact of Chinese Traditional Medicine on Wildlife Trade.  I talked about the potential impacts of the expansion of the use of Traditional Chinese Medicine around the world and the … [Read more…]

Posted in: In the popular press Tagged: Animal Conservation, behaviour change, Biodiversity, china, Conservation, Diogo Verissimo, illegal, pangolin, Saiga, species, traditional chinese medicine, Wildlife Trade

The role of social science in conservation – Mongabay Edition

19/09/2018

I had the change to talk to Mongabay.com about the importance of social science in conservation , and more specifically about the use of marketing techniques to influence human behaviours and achieve conservation goals. Have a listen below!  

Posted in: In the popular press Tagged: behaviour change, Biodiversity, Conservation, Diogo Verissimo, Lost & Found, Marketing, Mongabay, social science

When donors are distracted, flagships matter (a lot) less

05/02/2018

NEW RESEARCH! Non-governmental organisations (NGOs) play a key role in biodiversity conservation. The majority of these organisations rely on public donations to fund their activities, and therefore fundraising success is a determinant of conservation outcomes. In spite of this integral relationship, the key principals for fundraising success in conservation are still guided by expert opinion … [Read more…]

Posted in: Publications Tagged: AGS, Australia, Australian Geographic Society, Biodiversity, Conservation, Diogo Verissimo, donation, Donor, Flagship species, Fundraising, Marketing, NGO, non-governmental organization, Plos One

Bushmeat, Radio and Evaluation

24/01/2018

Fresh of press is a new article in the journal Animal Conservation (FULL TEXT HERE). In it we describe an intervention to reduce demand for bushmeat in northern Tanzania. The intervention was centered around the 1-h radio show My Wildlife – My Community which included 15-min episodes of the radio drama Temboni, designed by PCI … [Read more…]

Posted in: Publications Tagged: Africa, Animal Conservation, behaviour change, Biodiversity, bushmeat, Conservation, Diogo Verissimo, Education entertainment, Impact Evaluation, Marketing, PCI MEdia Impact, Social Marketing, Tanzania

Harry Potter is not so bad after all

06/10/2017

For years there have been reports in the popular press of the impact of the Harry Potter phenomenon in the UK on the demand for owls as pets. This narrative became so popular that it led even JK Rowling to issue several statements on this issue asking fans to not keep owls as pets. But … [Read more…]

Posted in: Publications Tagged: behaviour change, Biodiversity, Conservation, demand, Diogo Verissimo, Harry Potter, Hedwig, Hogwarts, increase, Owl, pet, trafficking, UK, widllife trade

乐观的新闻报道会让人们更关心自然吗?

13/07/2017

A first! For the first time one of my articles has been translated to Chinese! A few weeks ago I wrote a piece for The Conversation entitled “Will optimistic stories get people to care about nature?” where I argue that there is a lot to gain from not succumbing to the doom and gloom messages … [Read more…]

Posted in: In the popular press Tagged: animals, Biodiversity, china, Conservation, Diogo Verissimo, Optimism

Even ugly animals can win hearts and dollars to save them from extinction

22/06/2017

The Earth is home to millions of species, but you wouldn’t know it from the media’s obsession with only a few dozen animals like tigers and gorillas. This narrow focus makes the most of popular fascination with large and cute creatures. Conservationists take advantage of these nonhuman celebrities to raise awareness about important issues and … [Read more…]

Posted in: In the popular press, Publications Tagged: Biodiversity, Conservation, Diogo Verissimo, donation, EDGE, Environment, flagship, Marketing, Online, species, The Conversation, WWF, ZSL

Lost & Found: It’s here!

21/04/2017

Talking about nature has frequently become talking about extinction, decline and loss. But it does not have to be. The “Lost and Found” project works to bring to life the inspirational stories of those that never stopped believing and whose passion led them to rewrite the history of the species they so deeply cared about. … [Read more…]

Posted in: Good news, In the popular press Tagged: adventure, animals, Biodiversity, Conservation, Diogo Verissimo, extinct, Marketing, rediscovery, Society for conservation biology, species, stories, storytelling

Conservation Marketing gets on the radio!

18/10/2016

As a result of the IUCN Award I received last September, I was invited to talk at the Portuguese Radio Show “Cientifica Mente”, one of the few shows in Portuguese radio fully devoted to science and which has through the years featured some of the top Portuguese minds working around the science and the environment. … [Read more…]

Posted in: In the popular press Tagged: behaviour change, Biodiversity, Cientifica Mente, Conservation, conservation marketing, Diogo Verissimo, Portugal, Radio, RDP Africa

Is Conservation Marketing worth it?

13/10/2016

Recently Emma Mckinley and I wrote a correspondence piece for the journal Oryx, celebrating the formation of the SCB Conservation Marketing Working Group and highlighting the potential of this new field to contribute to biodiversity conservation. We were no doubt excited when we were told that we had received a reply, where the case against … [Read more…]

Posted in: In the popular press, Publications Tagged: behaviour change, Biodiversity, Conservation, Diogo Verissimo, IUCN CEC, Marketing, Society for conservation biology
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