donation

When donors are distracted, flagships matter (a lot) less

NEW RESEARCH! Non-governmental organisations (NGOs) play a key role in biodiversity conservation. The majority of these organisations rely on public donations to fund their activities, and therefore fundraising success is a determinant of conservation outcomes. In spite of this integral relationship, the key principals for fundraising success in conservation are still guided by expert opinion … [Read more…]

Even ugly animals can win hearts and dollars to save them from extinction

The Earth is home to millions of species, but you wouldn’t know it from the media’s obsession with only a few dozen animals like tigers and gorillas. This narrow focus makes the most of popular fascination with large and cute creatures. Conservationists take advantage of these nonhuman celebrities to raise awareness about important issues and … [Read more…]