Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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Extinction

The second extinction of forgotten species

17/02/2022

We often think of extinction as happening out there, in far away wild places, but it also takes place right inside our minds, in our everyday conversations and on social media. Beyond biological extinction, which takes place when the last animal or plant of its kind dies, species can live on in our collective memory, … [Read more…]

Posted in: In the popular press, Publications Tagged: Biodiversity, Conservation, Diogo Verissimo, dodo, Extinction, Societal Extinction

Lost & Found

18/06/2018

The Lost & Found Project was featured in the latest edition of Positive News! This inspiring current affairs magazine is a pioneer of ‘constructive journalism’ – an emerging approach in the media towards rigorous and relevant reporting that is focused on solutions, not doom and gloom. On the same note, we were also featured in … [Read more…]

Posted in: In the popular press Tagged: Alongside willdife, Extinction, Lost & Found, Positive News, rediscovery, science communication, species

Recall of the wild

17/06/2013

The last issue of the Indian Magazine Down to Earth features me (and a great minds of conservation) talking about de-extinction! Its a nice piece that brings together a lot of different views on the topic and presents several past and present case-studies. If you are unsure where you stand on this topix this is … [Read more…]

Posted in: In the popular press Tagged: de-extinction, Down to Earth, Extinction, India, species, Synthetic biology

Is biotechnology the answer to extinction? No.

31/01/2013

In the latest issue of Nature, I co-author a reply to S. Kumar’s article: “Extinction need not be forever“, published also in Nature about a month ago. In this reply we highlight how  behavioural and ecological factors, which are not necessarily captured by genetic material, are essential not only to define a species identity but also to ensure its … [Read more…]

Posted in: Publications Tagged: Biodiversity, Biotechnology, cloning, Conservation, correspondence, dodo, Extinction, Nature, species, survival

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