Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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Fishing

The trials and tribulations of measuring change

19/10/2017

Measuring change is hard. But it is also critical to programs hoping to influence human behaviour towards more positive societal outcomes. In a newly published paper, Does It Work for Biodiversity? Experiences and Challenges in the Evaluation of Social Marketing Campaigns, we tackle the challenge of evaluating social marketing campaigns targeting fishing communities in the … [Read more…]

Posted in: Publications Tagged: behaviour change, conservation marketing, Fishing, Impact Evaluation, marine, Philippines, Pride, Rare, Social Marketing

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