Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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Flagship species

The effect of knowledge, species aesthetic appeal, familiarity and conservation need on willingness to donate

09/01/2019

NEW PAPER! Out in Animal Conservation and led by Piia Lundberg, this research looks into the drivers of online donations for species and ecosystem conservation in Finland. See the abstract below and get the PDF here: https://goo.gl/tN5TtS Abstract Environmental non‐governmental organizations (ENGOs) largely select flagship species for conservation marketing based on their aesthetic appeal. However, … [Read more…]

Posted in: Uncategorized Tagged: Biodiversity, Conservation, Conservation flagships, contigent valuation, Donations, Finland, Flagship species, Online, species, Wildlife

When donors are distracted, flagships matter (a lot) less

05/02/2018

NEW RESEARCH! Non-governmental organisations (NGOs) play a key role in biodiversity conservation. The majority of these organisations rely on public donations to fund their activities, and therefore fundraising success is a determinant of conservation outcomes. In spite of this integral relationship, the key principals for fundraising success in conservation are still guided by expert opinion … [Read more…]

Posted in: Publications Tagged: AGS, Australia, Australian Geographic Society, Biodiversity, Conservation, Diogo Verissimo, donation, Donor, Flagship species, Fundraising, Marketing, NGO, non-governmental organization, Plos One

The CITES COP and the future of rhinos

22/09/2016

The upcoming CITES COP has led to a lot of discussion around proposals to legalize the trade in rhino horn. I was interviewed by “El Español”, a large digital Spanish newspaper for an article entitled El futuro del rinoceronte, un asunto de cuernos . I was asked questions about the trade in synthetic rhino horn … [Read more…]

Posted in: In the popular press Tagged: Biodiversity, CITES, Conservation, Diogo Verissimo, El Español, Flagship species, rhino, spanish, synthetic, trade, Wildlife Trade

Understanding what matters for local communities is key to conserving tigers

21/06/2015

Conserving biodiversity in human-dominated regions of the world is complex, particularly in case of large carnivores where perceived conflicts exist with economic development, expanding human populations and livelihoods. In a new paper I co-authored with Abishek Harihar and Douglas MacMillan, we used choice modelling to understand the preferences of local communities and explore alternative strategies … [Read more…]

Posted in: Publications Tagged: Biodiversity, choice experiment, Conservation, Diogo Verissimo, Flagship species, India, policy, protected area, relocation, tiger

Just off the press!

01/02/2014

In the last week or so I had to papers published on the use of conservation flagships. The first (see PDF here) dwells on the selection of conservation flagship species using bird conservation in Brazil. This was part of my PhD and hopes to connect some the dots in terms of building bridges between marketing … [Read more…]

Posted in: Publications Tagged: conflict, Conservation, conservation biology, Environment and society, Flagship species, Leo Douglas

Fieldwork: Flagships of Brazil

31/05/2013

Some of my PhD fieldwork has been recently featured in a online interview by James Borrell (jamesborrell.com). In it I give some details on what I have been up to and some tips on carrying out fieldwork in this part of the globe. Read it all here! Many thanks to James for the opportunity!  

Posted in: In the popular press Tagged: Biodiversity, Brazil, Conservation, Diogo Verissimo, Fieldwork, Flagship species, interview, James Borrell, PhD, Serra do Urubu

Study uncovers “cinderella species”for promoting conservation

12/04/2012

Images of tigers and elephants are among the most common threatened mammals used by conservation organisations as ‘flagships’ to promote fundraising – but new research led by the University suggests that other threatened ‘Cinderella species’ could prove equally effective. At the moment, only 80 flagship species are used by these NGOs, and more than 60% … [Read more…]

Posted in: Publications Tagged: article, Biodiversity, Cinderella species, Conservation flagships, Conservation Letters, DICE, Diogo Verissimo, Flagship species, Marketing, Publication

Marine flagships: The case of the giant Squid

02/01/2012

I was the lead author on a correspondence piece entitled “Selecting marine invertebrate flagship species: Widening the net”, published in the lastest issue of Biological Conservation. This piece is a reflection on the selection of conservation flagship species for groups traditionally deemed less charismatic. Read it here! This correspondence piece was a reply to the … [Read more…]

Posted in: Publications Tagged: Biological Conservation, Conservation flagships, Diogo Verissimo, Environment, Flagship species, Giant squid, Guerra et al., Letter to the Editor, Marketing, Publication, Social Marketing

TBA Highlights Flagship research

02/01/2012

The last annual newsletter of the Tropical Biology Association highlights my research on conservation flagships under the section “working for biodiversity” which aims at showcasing the work conducted by TBA Alumni. Read it here!

Posted in: In the popular press Tagged: Conservation flagships, Diogo Verissimo, Flagship species, Newsletter, TBA, Tropical Biology Association

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