Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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horn

The trouble with using synthetic rhino horn (now in Spanish!)

24/12/2015

Last July I wrote and article on the potential problems around the production and sale of synthetic rhino as a solution for the rhino poaching crisis. Now this article has been translated into Spanish and republished in the magazine of the Iberian Zoo Keepers Association (AICAS). I am grateful for their interest in my work … [Read more…]

Posted in: In the popular press Tagged: AICAS, horn, illegal, poaching, rhino, synthetic, vietnam, Wildlife Trade

The trouble with using synthetic rhino horn to stop poaching

08/07/2015

In 2014, one rhino was killed every eight hours. That was in South Africa alone, where most of the world’s rhinos live. At this rate, rhino deaths may overtake births by 2016-2018, making the concept of the rhino’s extinction very real. Spurred by this grim prospect, governments, businesses and governmental organizations have discussed a wide … [Read more…]

Posted in: In the popular press Tagged: china, Conservation, demand, horn, illegal, pembient, poaching, reduction, rhino, rhinoceros, south africa, synthetic, trade, vietnam

To reduce rhino poaching, take demand for horns seriously

04/12/2014

Today my piece on the importance of demand reduction was published in the conversation.com! Read it below! Poaching rhinos for their horns is one of the most publicized conservation issues worldwide. From global trade bans and surveillance drones, to the involvement of celebrities such as British royal Prince Charles and NBA star Yao Ming, it … [Read more…]

Posted in: In the popular press Tagged: Asia, behaviour change, Biodiversity, Conservation, demand reduction, Diogo Verissimo, evaluation, horn, Marketing, rhino, Social Marketing, social science, Wildlife Trade

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