Using marketing to solve the human side of the biodiversity conservation equation

  • Research
  • Science Communication
  • CV
  • About me
  • Contact me

Impact Evaluation

Bringing social marketing to Human-Elephant Conflict

01/04/2019

Last month I was one of the lecturers of the first Master Class on the Prevention and Mitigation of Human-Elephant Conflict, organised by the Asia Protected Areas Partnership (APAP) in collaboration with the IUCN SSC Human-Wildlife Conflict Task Force and the Monitoring the Illegal Killing of Elephants (MIKE) programme. It was developed in response to … [Read more…]

Posted in: Workshops Tagged: APAP, Human-elephant conflict, Human-widllife Conflict Taskforce, Human-wildlife conflict, Impact Evaluation, IUCN, Social Marketing

Evaluating impact the qualitative way

19/09/2018

Recently I had a paper out in Conservation Biology (led by Gabby Salazar) that focused on a qualitative method to evaluate the long term contribution impact of a social marketing intervention. Gabby used General Elimination Methodology, a theory driven qualitative evaluation method, to assess the long-term impacts of a social marketing campaign on human behavior … [Read more…]

Posted in: Publications Tagged: behaviour change, Biodiversity, Bonaire, Conservation, conservation biology, Impact Evaluation, Long term, Lora, Parrot, Pride, qualitative, Rare, Social Marketing, theory, theory of change

Bushmeat, Radio and Evaluation

24/01/2018

Fresh of press is a new article in the journal Animal Conservation (FULL TEXT HERE). In it we describe an intervention to reduce demand for bushmeat in northern Tanzania. The intervention was centered around the 1-h radio show My Wildlife – My Community which included 15-min episodes of the radio drama Temboni, designed by PCI … [Read more…]

Posted in: Publications Tagged: Africa, Animal Conservation, behaviour change, Biodiversity, bushmeat, Conservation, Diogo Verissimo, Education entertainment, Impact Evaluation, Marketing, PCI MEdia Impact, Social Marketing, Tanzania

The trials and tribulations of measuring change

19/10/2017

Measuring change is hard. But it is also critical to programs hoping to influence human behaviour towards more positive societal outcomes. In a newly published paper, Does It Work for Biodiversity? Experiences and Challenges in the Evaluation of Social Marketing Campaigns, we tackle the challenge of evaluating social marketing campaigns targeting fishing communities in the … [Read more…]

Posted in: Publications Tagged: behaviour change, conservation marketing, Fishing, Impact Evaluation, marine, Philippines, Pride, Rare, Social Marketing

Subscribe

Enter your email address to receive notifications of new posts

Join 104 other subscribers

Tweets by @verissimodiogo

Copyright © 2019 .

Me WordPress Theme by themehall.com.