Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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individual

Unveiling the Power of Flagship Individuals in Conservation: Fostering Empathy and Action

13/10/2023

Conservation efforts have long relied on flagship species to rally support and drive meaningful change. However, recent studies have shed light on the profound impact of individual organisms in this narrative. These extraordinary beings, with their unique traits and compelling life stories, have emerged as powerful catalysts in inspiring empathy and spurring action within the … [Read more…]

Posted in: Publications Tagged: Biodiversity, Conservation, Diogo Verissimo, flagship, individual, Social Marketing

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