Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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IUCN CEC

Is Conservation Marketing worth it?

13/10/2016

Recently Emma Mckinley and I wrote a correspondence piece for the journal Oryx, celebrating the formation of the SCB Conservation Marketing Working Group and highlighting the potential of this new field to contribute to biodiversity conservation. We were no doubt excited when we were told that we had received a reply, where the case against … [Read more…]

Posted in: In the popular press, Publications Tagged: behaviour change, Biodiversity, Conservation, Diogo Verissimo, IUCN CEC, Marketing, Society for conservation biology

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