Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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IUCN

Conservation is all about persuasion

21/10/2024

Biodiversity conservation isn’t just about protecting species; it’s about changing the way we, as humans, interact with the natural world. Every major threat to wildlife, from climate change and pollution to habitat destruction, is driven by human behavior. That’s why influencing behavior is essential if we are to address the ongoing extinction crisis. Our recent … [Read more…]

Posted in: Publications Tagged: behaviour change, Biodiversity, Conservation, Diogo Verissimo, Environment, IUCN, Taskforce

JUST OUT: IUCN’s guidelines on human-wildlife conflict

16/04/2023

The first edition of the IUCN’s Guidelines on human-wildlife conflict and coexistence have just been released! This is a labour of love that has taken a team of 40-odd authors several years to put together. I was proud to lead the chapter on behaviour change and co-author the one focused on impact evaluation. Have a … [Read more…]

Posted in: Publications Tagged: behaviour change, Biodiversity, Diogo Verissimo, guidelines, IUCN, Social Marketing

Bringing social marketing to Human-Elephant Conflict

01/04/2019

Last month I was one of the lecturers of the first Master Class on the Prevention and Mitigation of Human-Elephant Conflict, organised by the Asia Protected Areas Partnership (APAP) in collaboration with the IUCN SSC Human-Wildlife Conflict Task Force and the Monitoring the Illegal Killing of Elephants (MIKE) programme. It was developed in response to … [Read more…]

Posted in: Workshops Tagged: APAP, Human-elephant conflict, Human-widllife Conflict Taskforce, Human-wildlife conflict, Impact Evaluation, IUCN, Social Marketing

And the 2016 IUCN Commission on Communication and Education (CEC) Young Professional Award goes to…

19/09/2016

ME! I am excited to announce that I was one of the recipients of this distinction, awarded during the recent World Conservation Congress in Hawaii. Here is what I had to say: I am honored to receive this distinction. This award will give me additional energy to continue to positively influence the source of all … [Read more…]

Posted in: Conference, Good news Tagged: Award, Biodiversity, CEC, communication, Conservation, Diogo Verissimo, Education, IUCN, Marketing, Nature, World Conservation Congress

“The ecologist” publishes award winning essay

02/10/2012

The magazine “the Ecologist” published my essay: “Greening” the Crisis: Turning Trouble into Opportunity which won the IUCN-Thomson Reuteurs Media Award 2012. You can read the article and the entire  essay on: http://www.theecologist.org/a-student-writes/1615763/greening_the_crisis_turning_trouble_into_opportunity.html

Posted in: Good news, Publications Tagged: Award, Diogo Verissimo, essay, IUCN, The ecologist, Thomson Reuters, waste

IUCN Membership

02/01/2012

I am happy to announce I have recently joined the IUCN Commission on Education and Communication. The CEC is a network driving change for sustainability. More than 800 members volunteer their professional expertise in learning, knowledge management and strategic communication to achieve IUCN goals. More about the CEC at http://iucn.org/about/union/commissions/cec/

Posted in: Good news Tagged: CEC, Comission on Education and Communication, Diogo Verissimo, IUCN, networks

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