Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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Lost & Found

The Hunt for a Lost Bat

04/04/2022

Lost and Found Project was featured in the New Yorker! Following on from the rediscovered of the Hills’ horseshoe bat in Rwanda after many decades of no sightings.. A very cool story. Check out the full article here

Posted in: In the popular press Tagged: Biodiversity, Conservation, Lost & Found, rediscovery, species, storytelling

The role of social science in conservation – Mongabay Edition

19/09/2018

I had the change to talk to Mongabay.com about the importance of social science in conservation , and more specifically about the use of marketing techniques to influence human behaviours and achieve conservation goals. Have a listen below!  

Posted in: In the popular press Tagged: behaviour change, Biodiversity, Conservation, Diogo Verissimo, Lost & Found, Marketing, Mongabay, social science

Lost & Found

18/06/2018

The Lost & Found Project was featured in the latest edition of Positive News! This inspiring current affairs magazine is a pioneer of ‘constructive journalism’ – an emerging approach in the media towards rigorous and relevant reporting that is focused on solutions, not doom and gloom. On the same note, we were also featured in … [Read more…]

Posted in: In the popular press Tagged: Alongside willdife, Extinction, Lost & Found, Positive News, rediscovery, science communication, species

Will optimistic stories get people to care about nature?

08/05/2017

Nature doesn’t make the news often these days. When it does, the story usually revolves around wildlife on the brink, record-setting climate extremes or ruined landscapes. However, that is not the whole story. There is also good news, but it often receives little attention. It is easy to see how bleak accounts of the state … [Read more…]

Posted in: In the popular press Tagged: Animal, Biodiversity, Conservation, Earth, Lazarus, Lost & Found, news, ocean, Optimism, positive, rediscovery, species, The Conversation

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