The Earth is home to millions of species, but you wouldn’t know it from the media’s obsession with only a few dozen animals like tigers and gorillas. This narrow focus makes the most of popular fascination with large and cute creatures. Conservationists take advantage of these nonhuman celebrities to raise awareness about important issues and … [Read more…]
Just out in Biological Conservation! Check it out here Conservationists often complain that their study species are ignored by donors. However, marketing theory could help understand and increase the profile and fundraising potential of these neglected species. We used linear regression with multimodel inference to analyse data on online behaviour from the websites of the … [Read more…]
Talking about nature has frequently become talking about extinction, decline and loss. But it does not have to be. The “Lost and Found” project works to bring to life the inspirational stories of those that never stopped believing and whose passion led them to rewrite the history of the species they so deeply cared about. … [Read more…]
Recently Emma Mckinley and I wrote a correspondence piece for the journal Oryx, celebrating the formation of the SCB Conservation Marketing Working Group and highlighting the potential of this new field to contribute to biodiversity conservation. We were no doubt excited when we were told that we had received a reply, where the case against … [Read more…]
ME! I am excited to announce that I was one of the recipients of this distinction, awarded during the recent World Conservation Congress in Hawaii. Here is what I had to say: I am honored to receive this distinction. This award will give me additional energy to continue to positively influence the source of all … [Read more…]
The OpenChannels, Forum for Ocean Planning and Management, asked me to put together a short list of Top Resources for Learning about Conservation Marketing. I tried to be as eclectic as possible and provide a glimpse of what the most recent literature looks like. I also purposely focused on Open Access literature as I know … [Read more…]
The latest issue of the journal Oryx contains a short note Emma McKinley and I wrote on the recent creation, activities and progress of the SCB ConsMark. See here! I am also happy to announce that the ConsMark has now been approved for official status within the SCB by the Board of Governors. It is … [Read more…]
Recently I was interviewed by Global Nomadic for their Success Stories category! In the article I discuss what it takes to make it in the conservation science world, I reveal my favorite quote and even what I had for breakfast that day! Catch the full interview here !
Fresh off the press is the latest paper on conservation marketing: Competitive outreach in the 21st century: Why we need conservation marketing. This is an output from the last International Marine Conservation Congress (IMCC), which took place in Glasgow, Scotland. This was also where the Conservation Marketing Working Group of the Society for Conservation Biology … [Read more…]
Another great International Congress for Conservation Biology ended in Montpellier a few weeks back. For it was a great opportunity to show case my research and network but I was particularly excited about the developments on the marketing side of things. Not only the Symposium I co-organized with Andrew Knight and Kevin Green had a … [Read more…]