The OpenChannels, Forum for Ocean Planning and Management, asked me to put together a short list of Top Resources for Learning about Conservation Marketing. I tried to be as eclectic as possible and provide a glimpse of what the most recent literature looks like. I also purposely focused on Open Access literature as I know … [Read more…]
The latest issue of the journal Oryx contains a short note Emma McKinley and I wrote on the recent creation, activities and progress of the SCB ConsMark. See here! I am also happy to announce that the ConsMark has now been approved for official status within the SCB by the Board of Governors. It is … [Read more…]
Recently I was interviewed by Global Nomadic for their Success Stories category! In the article I discuss what it takes to make it in the conservation science world, I reveal my favorite quote and even what I had for breakfast that day! Catch the full interview here !
Fresh off the press is the latest paper on conservation marketing: Competitive outreach in the 21st century: Why we need conservation marketing. This is an output from the last International Marine Conservation Congress (IMCC), which took place in Glasgow, Scotland. This was also where the Conservation Marketing Working Group of the Society for Conservation Biology … [Read more…]
Another great International Congress for Conservation Biology ended in Montpellier a few weeks back. For it was a great opportunity to show case my research and network but I was particularly excited about the developments on the marketing side of things. Not only the Symposium I co-organized with Andrew Knight and Kevin Green had a … [Read more…]
A new paper lead by Amy Hinsley and co-authored by me and David Roberts talks about how rarity is a key driver of preference for those that are serious about their orchids. Orchids are one of the best-selling plants in the legal horticultural trade but are also traded illegally and make up 70% of all … [Read more…]
Today my piece on the importance of demand reduction was published in the conversation.com! Read it below! Poaching rhinos for their horns is one of the most publicized conservation issues worldwide. From global trade bans and surveillance drones, to the involvement of celebrities such as British royal Prince Charles and NBA star Yao Ming, it … [Read more…]
I was interviewed for the environmental website Mongabay.com on the potential for using marketing techniques to improve the way conservationists do outreach. In this piece I dwell on how marketing can offer a set of important tools to conservationists and on what can be improved in the way we do outreach (spoiler: there is LOTS)! … [Read more…]
The Fifa World Cup host, Brazil, has been criticised for failing to make environmental policy changes it promised ahead of the championships. Even the Fifa mascot, Fuleco the armadillo, is under fire. The furry mascot, whose name combines the Portuguese words for football and ecology, is failing to promote the conservation of the latter. In this piece in the … [Read more…]
A few weeks ago I had my PhD viva and got a pass with no corrections! My thesis title was Advancing the flagship concept through conservation marketing and was apparently not that bad! Thanks to Prof- EJ Milner-Gulland and Dr.Dave Roberts for that great experience that is a challenging but fair viva (and for all the food)! Stay tuned … [Read more…]