Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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message framing

Effectiveness of Value-Framing and Message Valence on Audience Engagement

07/11/2023

LINK: https://gep.psychopen.eu/index.php/gep/article/view/11181 Changing public behaviour is an essential step for successful conservation, and can be achieved through effective use of message framing. However, its use in the conservation sector is not well-studied. We first performed a content analysis to assess what types of framing styles environmental non-governmental organisations (ENGOs) often employ for their social media … [Read more…]

Posted in: Publications Tagged: behaviour change, communication, Conservation, Facebook, Marketing, message framing, social media

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