Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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Mongabay

The role of social science in conservation – Mongabay Edition

19/09/2018

I had the change to talk to Mongabay.com about the importance of social science in conservation , and more specifically about the use of marketing techniques to influence human behaviours and achieve conservation goals. Have a listen below!  

Posted in: In the popular press Tagged: behaviour change, Biodiversity, Conservation, Diogo Verissimo, Lost & Found, Marketing, Mongabay, social science

Next big idea in conservation? Harness the power of marketing

12/09/2014

I was interviewed for the environmental website Mongabay.com on the potential for using marketing techniques to improve the way conservationists do outreach. In this piece I dwell on how marketing can offer a set of important tools to conservationists and on what can be improved in the way we do outreach (spoiler: there is LOTS)! … [Read more…]

Posted in: In the popular press Tagged: Biodiversity, Conservation, interview, Marketing, Mongabay

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