Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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Will optimistic stories get people to care about nature?

08/05/2017

Nature doesn’t make the news often these days. When it does, the story usually revolves around wildlife on the brink, record-setting climate extremes or ruined landscapes. However, that is not the whole story. There is also good news, but it often receives little attention. It is easy to see how bleak accounts of the state … [Read more…]

Posted in: In the popular press Tagged: Animal, Biodiversity, Conservation, Earth, Lazarus, Lost & Found, news, ocean, Optimism, positive, rediscovery, species, The Conversation

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