Biologist turned social marketer working to solve the human side of the biodiversity conservation equation.

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non-governmental organization

When donors are distracted, flagships matter (a lot) less

05/02/2018

NEW RESEARCH! Non-governmental organisations (NGOs) play a key role in biodiversity conservation. The majority of these organisations rely on public donations to fund their activities, and therefore fundraising success is a determinant of conservation outcomes. In spite of this integral relationship, the key principals for fundraising success in conservation are still guided by expert opinion … [Read more…]

Posted in: Publications Tagged: AGS, Australia, Australian Geographic Society, Biodiversity, Conservation, Diogo Verissimo, donation, Donor, Flagship species, Fundraising, Marketing, NGO, non-governmental organization, Plos One

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