Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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Ocean and Coastal Management

Why we need conservation marketing

22/10/2015

Fresh off the press is the latest paper on conservation marketing: Competitive outreach in the 21st century: Why we need conservation marketing. This is an output from the last International Marine Conservation Congress (IMCC), which took place in Glasgow, Scotland. This was also where the Conservation Marketing Working Group of the Society for Conservation Biology … [Read more…]

Posted in: Conference, Publications Tagged: article, behaviour change, Biodiversity, Conservation, marine, Marketing, Ocean and Coastal Management, paper, Social Marketing

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