Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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What determines the success and failure of environmental crowdfunding?

23/03/2021

Online crowdfunding can help address the perennial financial shortfalls in environmental conservation and management. Although many online crowdfunding campaigns fail to collect any funds due to not achieving their targets, little is known about what drives success. To address this knowledge gap, we applied a mixed-methods approach to data from 473 successful and failed campaigns … [Read more…]

Posted in: Publications Tagged: Biodiversity, Conservation, crowdfunding, Donations, funding, Online

Gaming for conservation

23/10/2020

Mobile games have never been more popular. Some now count their number of players not in the thousands or millions but in the billions, given them a reach that few other channels can compete with. But most of these games have as the main goal to generate revenue. What if we could harness the power … [Read more…]

Posted in: Good news Tagged: EDGE, Game, Kakapo, Mobile, On the Edge Conservation, Online

Culturomics to monitor attitudes towards wildlife

05/06/2020

Yesterday I gave a talk as part of the Ecology Live series organized by the British Ecological Society. I talked about some recent research around the use on online data to build a global and real time monitoring system of attitudes towards wildlife. Have a look below if that sounds interesting… It was a great … [Read more…]

Posted in: Conference Tagged: atitudes, BES, British Ecological Society, Conservation, Culturomics, Human dimensions of Wildlife, Montor, Online, science, Wildlife

The effect of knowledge, species aesthetic appeal, familiarity and conservation need on willingness to donate

09/01/2019

NEW PAPER! Out in Animal Conservation and led by Piia Lundberg, this research looks into the drivers of online donations for species and ecosystem conservation in Finland. See the abstract below and get the PDF here: https://goo.gl/tN5TtS Abstract Environmental non‐governmental organizations (ENGOs) largely select flagship species for conservation marketing based on their aesthetic appeal. However, … [Read more…]

Posted in: Uncategorized Tagged: Biodiversity, Conservation, Conservation flagships, contigent valuation, Donations, Finland, Flagship species, Online, species, Wildlife

To save the planet, this scientist says ‘stay optimistic’

05/07/2017

In a recent interview for Oceana‘s blog, I talked about the importance of positive messaging in conservation and discussed how I think my Lost & Found storytelling project could help address some of the challenges we are currently facing in connecting with the public Read all about it here: http://oceana.org/blog/save-planet-scientist-says-%E2%80%98stay-optimistic%E2%80%99-0

Posted in: In the popular press Tagged: Biodiversity, Conservation, Earth, Education, Lost and Found, ocean, Oceana, Online, Optimism, Outreach, storytelling

Even ugly animals can win hearts and dollars to save them from extinction

22/06/2017

The Earth is home to millions of species, but you wouldn’t know it from the media’s obsession with only a few dozen animals like tigers and gorillas. This narrow focus makes the most of popular fascination with large and cute creatures. Conservationists take advantage of these nonhuman celebrities to raise awareness about important issues and … [Read more…]

Posted in: In the popular press, Publications Tagged: Biodiversity, Conservation, Diogo Verissimo, donation, EDGE, Environment, flagship, Marketing, Online, species, The Conversation, WWF, ZSL

Increased conservation marketing effort has major fundraising benefits for even the least popular species

21/05/2017

Just out in Biological Conservation! Check it out here Conservationists often complain that their study species are ignored by donors. However, marketing theory could help understand and increase the profile and fundraising potential of these neglected species. We used linear regression with multimodel inference to analyse data on online behaviour from the websites of the … [Read more…]

Posted in: Publications Tagged: behaviour change, Biodiversity, Biodiversity Science, Charismatic, Conservation, Donations, Donor, EDGE, Fundraising, Marketing, NGO, Online, species, Ugly, Unappealing, WWF, ZSL

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