Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

  • Ethical publishing in conservation
  • Outreach
  • Projects
  • In the media
  • Publications
  • CV
  • About me
  • Contact me

Owl

Why we need to care about null results

02/01/2018

Some stories are just too alluring not to be true. On of these self perpetuating narratives suggests Harry Potter, the boy wizard that keeps a snowy owl as a pet, was leading to an increase in demand for pet owls in the UK. Even J.K. Rowling, the creator of Harry Potter, released multiple statements asking … [Read more…]

Posted in: In the popular press Tagged: book, culture, Film, Harry Potter, Hedwig, Owl, pet, Wildlife, Wildlife Trade

Harry Potter is not so bad after all

06/10/2017

For years there have been reports in the popular press of the impact of the Harry Potter phenomenon in the UK on the demand for owls as pets. This narrative became so popular that it led even JK Rowling to issue several statements on this issue asking fans to not keep owls as pets. But … [Read more…]

Posted in: Publications Tagged: behaviour change, Biodiversity, Conservation, demand, Diogo Verissimo, Harry Potter, Hedwig, Hogwarts, increase, Owl, pet, trafficking, UK, widllife trade

Subscribe

Enter your email address to receive notifications of new posts

Join 125 other subscribers
Tweets by @verissimodiogo

Copyright © 2023 Diogo Veríssimo.

Me WordPress Theme by themehall.com