Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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pet

Finding Dory did not increase demand for pet fish despite viral media stories

15/08/2019

Diogo Veríssimo, University of Oxford If a piece of information is repeated often enough, it will eventually be believed, even if there is no evidence for it. One example of this features the friendly clownfish Nemo and his side-kick Dory, a blue tang fish, who you may know from the animated blockbusters Finding Nemo and … [Read more…]

Posted in: In the popular press, Publications Tagged: Blockbuster, Counterfactual, Finding Dory, Finding Nemo, Movies, pet, Wildlife Trade

Why we need to care about null results

02/01/2018

Some stories are just too alluring not to be true. On of these self perpetuating narratives suggests Harry Potter, the boy wizard that keeps a snowy owl as a pet, was leading to an increase in demand for pet owls in the UK. Even J.K. Rowling, the creator of Harry Potter, released multiple statements asking … [Read more…]

Posted in: In the popular press Tagged: book, culture, Film, Harry Potter, Hedwig, Owl, pet, Wildlife, Wildlife Trade

Harry Potter is not so bad after all

06/10/2017

For years there have been reports in the popular press of the impact of the Harry Potter phenomenon in the UK on the demand for owls as pets. This narrative became so popular that it led even JK Rowling to issue several statements on this issue asking fans to not keep owls as pets. But … [Read more…]

Posted in: Publications Tagged: behaviour change, Biodiversity, Conservation, demand, Diogo Verissimo, Harry Potter, Hedwig, Hogwarts, increase, Owl, pet, trafficking, UK, widllife trade

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