Diogo Veríssimo

Using marketing theory and tools to advance biodiversity conservation

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Podcast

PAWCAST! How can we use the power of persuasion to reduce the demand for tiger parts?

18/05/2022

I was one of the guests in the latest episode of the WildCats Conservation Alliance “Pawcast” focused on influencing consumer behaviour in the context of the illegal trade in tiger parts. It was great to have the chance to discuss some of the challenges around influencing behaviour.. Have a listen below!

Posted in: In the popular press Tagged: china, consumer, demand reduction, Diogo Verissimo, Illegal wildlife trade, pawcast, Podcast, tiger, WildCats Conservation Alliance

Rising with the tide

13/02/2021

Last week I was featured on the “Rising with the Tide” podcast. It was a lot of fun talking about how marketing can be used to help keep our planet biodiverse, discuss the impacts of Harry Potter on the trade in owls and why pangolins make great vloggers. Have a listen below:

Posted in: In the popular press Tagged: Biodiversity, Diogo Verissimo, Marketing, Nature, Podcast, rising with the tide, Social Marketing

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