Using marketing to solve the human side of the biodiversity conservation equation

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rediscovery

Lot & Found

18/06/2018

The Lost & Found Project was featured in the latest edition of Positive News! This inspiring current affairs magazine is a pioneer of ‘constructive journalism’ – an emerging approach in the media towards rigorous and relevant reporting that is focused on solutions, not doom and gloom. On the same note, we were also featured in … [Read more…]

Posted in: In the popular press Tagged: Alongside willdife, Extinction, Lost & Found, Positive News, rediscovery, science communication, species

Will optimistic stories get people to care about nature?

08/05/2017

Nature doesn’t make the news often these days. When it does, the story usually revolves around wildlife on the brink, record-setting climate extremes or ruined landscapes. However, that is not the whole story. There is also good news, but it often receives little attention. It is easy to see how bleak accounts of the state … [Read more…]

Posted in: In the popular press Tagged: Animal, Biodiversity, Conservation, Earth, Lazarus, Lost & Found, news, ocean, Optimism, positive, rediscovery, species, The Conversation

Lost & Found: It’s here!

21/04/2017

Talking about nature has frequently become talking about extinction, decline and loss. But it does not have to be. The “Lost and Found” project works to bring to life the inspirational stories of those that never stopped believing and whose passion led them to rewrite the history of the species they so deeply cared about. … [Read more…]

Posted in: Good news, In the popular press Tagged: adventure, animals, Biodiversity, Conservation, Diogo Verissimo, extinct, Marketing, rediscovery, Society for conservation biology, species, stories, storytelling

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